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Litmus: Why You Shouldn’t Dismiss Plain Text Emails (And How to Make Them Engaging)
- September 1, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared another engaging story:
Email marketers like HTML emails due to their attention grabbing graphics, fonts, and colors. But there’s still a time and place for the simplicity of plain text emails. What they lack in visual appeal they make up for in reliability and deliverability. And sometimes, it’s good to return to the basics for maximum effectiveness. What are plain text emails? Plain text emails are just that—simple emails that only include plain text. They are the email equivalent to a letter written on a typewriter—no images or fancy fonts—just standard text. And while they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important and how to properly build them, while providing plenty of plain text email examples along the way. Are emails still sent in
Read the original here: Why You Shouldn’t Dismiss Plain Text Emails (And How to Make Them Engaging)
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