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Mapp: How to Build a Single Customer View to Improve Your CX
- August 31, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared another insightful article:
Marketers understand just how important it is to deliver a personalized and relevant customer experience. Our 2022 State of Digital Marketing survey revealed that 50% of eCommerce businesses are offering a personalized experience – that’s 33% more than in 2020. But how can you do this accurately to target consumers with the right content, on the right channel, at the right time, if you’re working with siloed customer data? A single customer view is essential. Lacking a comprehensive approach to collecting and consolidating data can have you falling at the first hurdle of a positive customer experience. This causes low customer engagement, fewer sales, and low customer loyalty. Having a single customer view (SCV) is essential for getting a single source of truth about your customer and their journey. By combining your offline and online customer data, it enables personalized marketing that’s consistent across all relevant channels that your customers
Read the original here: How to Build a Single Customer View to Improve Your CX
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