Postmark: What is transactional email and what is it used for?

Postmark just shared another brilliant write-up:

One of the questions we hear most often at Postmark is: what is transactional email, and how is it different from other types of email? Well, friends, seeing as we’ve been dealing with transactional email since 2009, we’re happy to answer that question in lots of detail and with plenty of examples. What is transactional email? A definition  Transactional emails are messages that are sent in response to an action a user takes on a website or application. They contain data or content that is specific to that user, and are typically sent to individuals one at a time. Examples include: Password reset emailsAccount creation emailsWelcome emailsShipping confirmationsPayment invoicesPurchase receiptsOrder confirmation emailsPayment failure notifications In general, recipients expect to receive transactional emails; and in many cases, they will actively refresh their inbox until the message arrives. Transactional vs. marketing email Transactional emails contain user-specific content and are typically sent to individuals

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