Mapp: Insight-Led Marketing: The Key Ingredient For A Successful Christmas Business

Mapp just released another engaging article:

Christmas has been a key calendar date for brands and retailers for decades, and its appeal continues to this day. In 2021, UK retail sales during the Christmas period are expected to increase to £84.7 billion from £79.7 billion in 2020. According to an analysis from Deloitte, consumers across Europe have accumulated over €450bn of savings during lockdowns in the pandemic. Even if they had only spent a part of these savings, it would provide a real increase in retail spending over the busy Christmas period. For retailers, there is everything to play for this festive season – but how can they be sure they are maximizing their chance of success? Choosing The Right Ingredients: Target Group and KPIs Measurability is the basic prerequisite for successful Christmas campaigns. If KPIs are clearly kept in mind, new opportunities for campaign optimization and potential savings are more likely to become apparent. Analysis…

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