Company Culture

Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work? Probably just one — Halloween — and even then, it can be hard to know what’s office-appropriate. We want you to have fun this year, so we’re taking the work out if it for you. We’ve compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. If your family and friends don’t get your costume, your colleagues definitely will. 40 Office Costume Ideas for Marketing Nerds

Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging.  Using inclusive language, and having workplace conversations devoid of exclusive language, means employees are more likely to feel like they belong and can be their authentic selves at work.  Here we’ll explore what inclusive language is and provide examples to ensure you create an inclusive workplace and inclusive marketing material and 2022 and beyond.    To explore how you might promote inclusive language at your organization, I spoke with some experts at HubSpot who have first-hand knowledge of incorporating inclusive language into their processes, products, and overall team culture. For instance, Hannah Fleishman, who led the charge on updating HubSpot’s Careers website to be more inclusive, told me, “Language has a big impact on our sense of belonging in the workplace. The challenge is, language is nuanced.

According to HubSpot research, 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. With that in mind, it’s no surprise that companies often look for creative ways to continue delighting their audience. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. You can opt to send greetings to customers in marketing emails or install a widget that allows customers to send an ecard when buying a gift for someone else. Better still are companies that allow you to make an ecard online for free. Below we’ll cover our favorite ecard makers on the market to handle your business needs. Best Online Ecard Makers Sending customers a card can be a great way to promote new products and show customers you appreciate your business. Here are a few of our favorite ecard makers out…

The pandemic has forced the traditional holiday office party to go virtual. But things are different this year — now, a variety of workplaces include remote and in-person employees (or a hybrid of both). So here’s the challenge — how can you host a fun holiday party that satisfies everyone? What activities can you plan? What logistics are involved? There’s certainly a lot to think about, but don’t stress. Here are some tips from HubSpot’s remote workforce on how to host a virtual or hybrid-friendly holiday party. 1. Use a spreadsheet to organize your activities. Planning a virtual holiday party requires plenty of logistics. That’s why you should use a spreadsheet to stay organized. Kara Korosec, a remote senior customer success manager at HubSpot, says, “I used to coordinate Secret Santa at my last company, a 100% remote company. I set up a spreadsheet where everyone listed some of their…