HubSpot: How to Identify Your Core Marketing Message

HubSpot just published a new brilliant write-up:

As a marketer, you know how important it is to have a marketing strategy — but have you thought about the impact your marketing message can make in it? Your strategy has to align with your audiences’ needs and interests, and understand the required approach for each channel you use, whether it’s social media or email. This strategy also informs the content you create and how to share it so your audience has a greater likelihood of seeing it. But how do you bridge the gap between this strategy and the content itself? What you need is a marketing message, and it’s just as important as your overall strategy. In this article we’ll discuss the definition, provide real-life examples and ways to make your own excellent marketing message. But if you’re in a pinch, feel free to jump straight to what you’re looking for instead: What is a marketing message?…

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