Website Development
If you want to curate others’ content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second … before we get into the nitty-gritty of this tip, what the heck does “embed” mean? And what is HTML? If you don’t know how to code at all, no worries — embedding external content is extremely easy. Let’s take a second to break down the basics. What does embed mean? Embed means to integrate external content into another website or page. You embed something when you place a block of code — called an embed code — into the HTML editor of another website. When you hit ‘Save’ or ‘Publish,’ the media then renders on the published page. Embedded content is referenced with HTML. HTML
Running a website requires input and strategy from your whole business team (developers/engineers, marketers/UX, sales, etc.). Using Content Management Software (or CMS) helps you deliver a great product to your customers while granting easy code access for your developers/engineers. Without a good integration between your content management software and your other systems, something as simple as successfully sending a follow-up email after a form submission can become a massive time suck. Let’s explore the characteristics you need for any content management software tool and the ten best content management software tools for marketers. Feel free to use the following jump links to navigate or just scroll. Content Management Software Tool Characteristics Best Content Management Software Tools Characteristics of the Best Content Management Software Tools Here are some features marketers should feel good about in a content management software tool. 1. A powerful, flexible editor. As marketers, we need to be
In today’s digital world, having a business website isn’t an option. It’s a must. An online presence is the digital equivalent of a calling card or listing on a phone book’s yellow pages. It increases brand awareness and allows you to display products and services online. Unfortunately, not all businesses see the benefit of having a website. A survey commissioned by Top Design Firms found that 27% of small businesses don’t have one — and the top reasons holding them back from getting one are cost and lack of technical know-how. But here’s the good news: there are plenty of high-quality options for free website builders, many of which require little to no coding knowledge. If you don’t know where to look, don’t worry. We’ve compiled 14 of the best free website builders. They offer robust functionality like SEO benefits, embedded analytics systems, mobile optimization, and professional-looking templates. These builders
So, you want to learn how to program. Honestly, great choice — pursuing software or website development is a challenging but highly rewarding career path. Now, for your next big decision: Which programming language should you start with? It can feel like a daunting choice, since your first language is your first exposure to the world of programming can set the tone for your learning experience. If you pick one that’s too challenging, you might get discouraged and lose interest early on. Pick one that’s too simple and you may miss out on fundamental concepts you’ll need to lock down an entry-level development job. Plus, with hundreds of programming languages being used today, where do you even begin to look? Fortunately, you don’t have to learn every language under the sun to break into the field. Many developers before you have come to a general consensus about which programming languages…
How to Query a SQL Database: Make sure that you have a database management application (ex. MySQL Workbench, Sequel Pro). If not, download a database management application and work with your company to connect your database. Understand your database and its hierarhcy. Find out which fields are in your tables. Begin writing a SQL query to pull your desired data. Ever heard of SQL? You may have heard about it in the context of data analysis, but never thought it would apply to you as a marketer. Or, you may have thought, “That’s for the advanced data users. I could never do that.” Well, you couldn’t be more wrong! The most successful marketers are data-driven, and one of the most important parts of being data-driven is collecting data from databases quickly. SQL is the most popular tool out there for doing just that. If your company already stores data in…
It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing. That’s why you need an effective landing page. They’re simple pages — often with just a few lines of text and a form — to drive conversions and turn visitors into leads. When done correctly, a landing page can help you generate leads and pass off those qualified leads to your sales team. Here, we’ll break down seven landing page builders and outline their costs, benefits, and drawbacks. What is Leadpages? One of the most popular tools for creating landing pages is Leadpages. Leadpages offers a variety of tools that can help you create compelling landing pages — including pop-ups, a drag-and-drop page editor with a seemingly endless list of pre-made templates, and more.…
If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business — especially if you’re already plenty profitable. What do you think? Do you need a website to run a successful business? This article discusses reasons why having a business website is a wise investment and why you sometimes don’t need a website. Does My Business Need a Website? Many business owners ask, “Since I have a small business with a small workforce, and since we don’t sell anything online, do I need a website?” The answer is YES! If you have a business, you should have a website to avoid losing business to competitors that…