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HubSpot: Which Instagram Story Formats Really Engage Viewers [New Research]
- March 8, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued a new engaging article:
In 2021, Instagram reported over 500 million users viewed Stories. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook Stories. Even if you’ve already published a handful of branded Stories, you still might want to up your game by making them even more engaging. After all, Stories can provide great benefits related to audience engagement, brand awareness, and even purchase-related conversions. Despite the growing number of benefits that Instagram Stories offers brands, crafting good content still takes time, energy, and brainstorming. Even when you put your best efforts into creating a Story, you might still find that it falls flat, sees a high drop-off, or shows other signs of low engagement. As you build your social media content strategy for 2022, you might be asking yourself, “What type…
More here: Which Instagram Story Formats Really Engage Viewers [New Research]
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