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Mapp: 5 Tactics to Recover Sales After New Strong Customer Authentication Rules UK
- March 8, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just shared a new insightful article:
Ready for the Strong Customer Authentication (SCA) U.K. deadline? Brands and retailers have already implemented changes way before 14th March 2022 to help combat fraud. For shoppers, it’s a win to get that extra layer of anti-fraud protection in their online card payments. But beware of the double-edged sword, as customers may face more I.D. verification requests at the point of transaction. Ultimately, this takes the “ease” out of “pleased”, as both e-commerce merchants and customers face a new challenge: a new barrier in the customer shopping journey. Marketers have paved the way through channels, PPC ads, and more, to get traffic to their product pages and bring customers to the checkout point. Yet around 30% of these transactions will potentially fail 3DS or be abandoned. The risks of high basket abandonment and a slump in sales is a Marketing SOS (Save Our Sales) call for you to ramp up your…
Read more from the original source: 5 Tactics to Recover Sales After New Strong Customer Authentication Rules UK
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