Top Deliverability’s Blog
There are many major holidays marketers circle on their campaign calendars, as they are dependable revenue drivers to count on every year. These holidays require solidified weeks-long marketing campaigns, like Black Friday, Thanksgiving, and the winter holidays. But what about those holidays in between, the “fun holidays”? These are those holidays that pop up in entertaining marketing campaigns, like National Donut Day (June 7th, by the way ) and National Pet Day. Many marketing teams may waffle around the idea of whether or not to do a campaign around these fun holidays. In a time when marketers know how important it is to make every email send count, the question is, no matter your industry, how can you make a relatable, engaging and fun holiday email campaigns—that convert—for your subscribers? Let’s take a look at my own inbox to answer that question! Over the course of a few weeks, three
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications… We’re indeed being pulled in more directions than ever before, but it’s not just technology holding us back from making the most of our time. In many cases, we are the ones responsible for our own lack of productivity. As a freelance remote worker, I’ve had to tango with my self-sabotaging productivity quirks more than most. I used to blame my workload and environment; it wasn’t until I was completely in control of those factors that I was left with the realization that I was the problem all along. Like you, I’m more successful and happy when I’m productive. We’re all on the hunt for the magic
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that actually work. You’ll learn about the email tactic that got one marketer a job at the White House. You’ll learn how I doubled my 5 star reviews with one email, and why one strange email from Barack Obama broke all records for donations. 5 Psychological Tactics to Write Better Emails Imagine writing an email that’s so effective it lands you a job at the White House. Well, that’s what happened to Maya Shankar, a PhD cognitive neuroscientist. In 2014, the Department of Veterans Affairs asked her to help increase signups in their veteran benefit scheme. Maya had a plan. She was well aware of a cognitive bias that affects us
Table of contents Email Subject Lines: Your Ticket to Inboxes How to Capitalize Email Subjects? Email Subject Line Capitalization Cases How to Change Subject Line Case Easily in One Click? Useful Tip: Email Subject Line Capitalization: Famous Style Guides Summing Up Email Subject Lines: Your Ticket to Inboxes Your email’s subject line is super important. This is the first thing everyone sees in their inboxes. But with different ways to write it, how do you pick the right one? The email subject is a ticket to numerous inboxes. But how to write such phrases that will attract attention and make people open your messages? With a little creativity and smart thinking, you can turn your emails from boring to great! This article is here to help you understand how to choose the best capitalization style for your subject lines. Whether you’re selling something, sharing news, or just saying hello, the
Learn how to send a mass email and hide recipients . This step-by-step guide will walk you through the process in Gmail . Need to send emails to a large group of people while hiding the recipients’ email addresses? Luckily, this is easy in most email clients (e.g. Gmail, Microsoft Outlook). All you need is the Bcc feature, which stands for “blind carbon copy.” Here’s how to hide recipients when you send mass email in Gmail. Click “Compose” to create a new email Type “Undisclosed recipients” in the To field Go to the Bcc field Enter Bcc recipients Write the email message How use Bcc to hide recipients in Gmail Follow this guide to hide recipients when sending bulk emails in Gmail. Step 1: Click “Compose” to create a new email Log into your Gmail account. Click on “Compose’ in the left sidebar. A new message will appear. Step 2:
What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products. It was that they did not allow members to opt-out of their emails. Don’t make the same mistake. Your transactional emails aren’t a place for promoting upcoming deals, products, or partnerships—but they don’t have to be boring missives full of legalese, either. Ahead, we’ll talk through the differences between commercial and transactional emails (and how best to optimize them): What is a transactional email? Transactional emails are messages that relate to the exchange of goods and services—specifically, ecommerce emails like receipts, shipping confirmations, invoices, password reset
Since 2017, we’ve been analyzing email deliverability rates across various platforms. These bi-annual tests provide marketers with valuable insight into the performance of the top email service providers. AWeber was one of the first tools we included on our list. Founded in 1998, AWeber is one of the industry’s oldest players. Currently, it caters to over 100,000 users, which means it continues to be a popular tool for small businesses. The tool boasts interesting email marketing features, but the key question remains: do the emails reach their intended inboxes? Let’s look at AWeber’s email deliverability rate over the years. But First, What is Email Deliverability (and How is It Calculated)? Email deliverability measures whether an email message reaches the recipient’s inbox, rather than falling into the black hole of spam and missing emails. When conducting our tests, we measure the percentage of emails successfully delivered to recipients’ inboxes, including both
Mass emails are a key part of any email marketing strategy . This article will cover what is a mass email , how to send one, and its key benefits. Today, mass email remains a valuable form of email communication. That’s because it lets you reach a large number of people right away. Read on to learn more about mass emails and their main benefits. What is a mass email? A mass email, also known as a bulk email or email blast, is a type of email marketing campaign. Mass emails are typically sent to a large group of subscribers at the same time. Companies can use mass email to communicate with part or all of their contact list. Typically, mass emails have a single email message and a clear call-to-action (CTA). They can lead to greater awareness and higher conversion rates. Mass email vs. email newsletter Mass emails aren’t
Trying to optimize your B2C email marketing campaigns? See what you can do to maximize engagement and conversions among your audience.
Want to announce a new product launch , run a flash sale , or collect customer feedback? An email blast is a great way to get the message out to all your subscribers. The question is, how do you boost conversion rates and avoid spam filters? For this, you’ll need a reliable email blast service and a well-planned strategy. This article will tell you everything you need to know about email blasts, including a few examples, templates, and best practices. What is an email blast? An email blast, also known as an e-blast or mass email, is a message sent to a large group of recipients at once. It’s a way to broadcast your message to your entire email list. Email blasts are often used for announcements, promotions, or sharing news updates. How does an email blast work? Imagine you have a big announcement to make. An email blast lets