Top Deliverability’s Blog
EmailToolTester: AWeber Deliverability in 2024: How It Has Changed Through the Years
- April 11, 2024
- Posted by: Top Deliverability
- Category: Email Services EmailToolTester Industry News
EmailToolTester just issued another insightful story:
Since 2017, we’ve been analyzing email deliverability rates across various platforms. These bi-annual tests provide marketers with valuable insight into the performance of the top email service providers. AWeber was one of the first tools we included on our list. Founded in 1998, AWeber is one of the industry’s oldest players. Currently, it caters to over 100,000 users, which means it continues to be a popular tool for small businesses. The tool boasts interesting email marketing features, but the key question remains: do the emails reach their intended inboxes? Let’s look at AWeber’s email deliverability rate over the years. But First, What is Email Deliverability (and How is It Calculated)? Email deliverability measures whether an email message reaches the recipient’s inbox, rather than falling into the black hole of spam and missing emails. When conducting our tests, we measure the percentage of emails successfully delivered to recipients’ inboxes, including both
Read more: AWeber Deliverability in 2024: How It Has Changed Through the Years
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