Top Deliverability’s Blog
Litmus: Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message
- April 11, 2024
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a new brilliant blog:
What would your email marketing team do with $650,000? Whether you’re a hundred-strong team or a scrappy team of one, that’s a lot of moolah. That’s the amount of an FTC settlement against Experian Consumer Services for violating CAN-SPAM by confusing transactional and commercial emails. The issue was not that their emails included colorful designs or even that it included information about Experian products. It was that they did not allow members to opt-out of their emails. Don’t make the same mistake. Your transactional emails aren’t a place for promoting upcoming deals, products, or partnerships—but they don’t have to be boring missives full of legalese, either. Ahead, we’ll talk through the differences between commercial and transactional emails (and how best to optimize them): What is a transactional email? Transactional emails are messages that relate to the exchange of goods and services—specifically, ecommerce emails like receipts, shipping confirmations, invoices, password reset
Read more from the original source: Commercial vs. Transactional Emails: 5 Powerful Ways to Optimize Your Message
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