Top Deliverability’s Blog
WttW: Domains and Reputation
Word to the Wise just posted a insightful write-up:
(Copied and lightly edited from a Facebook post) It occurred to me as I was commenting elsewhere that there is a lot of confusion about domains / subdomains and where they’re used in emails.I get confused when people talk about ‘domain reputation’ because I have at least 4 distinct places where domains show up in an email that heavily influence delivery. But a lot of other folks talk about domain reputation as a single thing. I can never work out which place they’re talking about and thus find it difficult to comment on the domain reputation. Domain Types: SPF domainDKIM domainVisible From domainURL / Image hosting domains SPF is the Envelope From / Return Path / Bounce domain / 5321.from. The end user does not see this domain unless they go look for it. It is the domain that is checked by SPF and the one that must match the…
Read the original here: Domains and Reputation
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