WttW: Step by Step guide to fixing Gmail delivery

Word to the Wise just posted a new engaging write-up:

I regularly see folks asking how to fix their Gmail delivery. This is a perennial question (see my 2019 post and the discussions from various industry experts in the comments). Since that discussion I haven’t seen as much complaining about problems. There are steps that work to get delivery fixed at Gmail. Verify that your mail is actually going to bulk. I had one client that had a bad / medium reputation at Google, but their mail was actually inboxing for the most part. We spent a lot of time trying to fix the reputation without success but it didn’t matter as they were reaching the folks they needed to reach. Cut way back on your mail to google. Stop sending to anyone who is currently receiving the mail in their bulk folder. About the only way to know who’s getting mail in bulk is to focus on those folks who…

Continued here: Step by Step guide to fixing Gmail delivery