statistics
In exclusive preview we present our analysis of the data and trends of 2022 Black Friday themed email campaigns. Discover the email channel’s performance this year compared to 2021 and the strategies companies followed for the year’s most profitable opportunity. Less quantity but more quality: this is the first insight that emerges from our study of 2022 Black Friday-themed email campaigns. Compared to the lower volume of sends in 2021, there was a growth in openings and clicks on messages that MailUp and Contactlab customers sent. This phenomenon of greater focus on message quality was already observed in our analysis on 2020 email campaigns. Today, it appears to be a consolidated strategic choice. Black Friday remains the year’s most profitable period. In 2022 in Italy shoppers spent 2 billion euros online during Black Friday week. That week alone generated about 4% of online shopping throughout 2022 (source: eCommerce B2c 2022
Over the course of 2021 the number of valid DMARC policies observed in use rose by 84%, to a total of nearly 5 million unique records, compared to the prior calendar year. This doubles the percentage increase seen in 2020, and reflects an acceleration of growth in the second half of the year. Starting with […]
The number of valid DMARC policies observed in the DNS increased by 28% over the first half of 2021, to a total of 3.46 million, based on analysis of data supplied by Farsight Security. This was double the growth rate during the same period in 2020, when roughly 330,000 new records reflected a 17% increase […]
Salesforce has more products than any other SaaS application I know, so it’s no wonder this company dominates the CRM market. Launched in 1999 in San Francisco by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez. Back in the day, Siebel (which now belongs to Oracle) was the big name among CRMs, however, they failed to innovate and adopt cloud computing. This propelled Salesforce’s growth, which has since skyrocketed to where it is today, becoming one of the most well-known SaaS applications, and more specifically, CRM tools. Let’s dig into the data to find out just how big it is, and who its strongest competitors are. What is Salesforce’s Market Share? Salesforce has a variety of products and services, which all together make up 19.8% of the customer relationship management market share [source]. That’s not anything to be sneered at by any means! In…
When the pandemic hit, millions of employees were forced to work from home, causing many potential problems for businesses and the people themselves. How are we going to communicate? Can we work as effectively? In just a few weeks, countless people around the world had installed applications like Zoom, Microsoft Teams and Google Hangouts, to aid them in working from home and staying in touch with colleagues and friends. Now, virtual meetings have become the new norm in business, and it’s fair to say we all have our favourite video conferencing platform – but which one takes the reign as the most popular, and what does it look like worldwide? Taking market share percentages from global search volume – we have mapped out the most popular video conferencing platforms in every country around the world, comparing the following platforms: Skype Slack Google Meet Zoom Meetings Microsoft Teams Google Hangouts Houseparty…
I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different personal email addresses (plus a ton for various places of employment and education), I am still an avid email user – just like 50% of the world’s population. That’s right, there are currently 4.3 billion email users in the world, making it a great way to promote your products and services! Though marketing strategies have included many different tactics over the years (flyers, TV, cold calling, social media, video, Facebook ads, SEO optimized content, etc.), one thing is clear: email marketing remains one of the most important tools for businesses in 2021, and it’s likely to remain that way over the coming years. Find out why below. Email Marketing…
