Top Deliverability’s Blog
INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more. For Women’s History Month, the INBOUND team is excited to highlight some of the most impactful quotes from the incredibly talented women who have graced our stages over the past 10 years. Providing opportunities that go beyond having a seat at the table to actually having a voice is how we will continue to transform the future of business. Let’s dive in. Sign Up to Speak at INBOUND 2022 15 Inspirational Quotes from Past INBOUND Women Speakers 1. “Fail is the F word for business. If failure is not an option, neither is success.” — Beth Comstock, Advisor & Author 2. “It is human emotion that drives all of our decision making. It’s what drives us to be our best selves.” — Bozoma St. John, Chief Marketing Officer, Netflix 3. “Vulnerability…
April 21st, 3-7pm Mapp will be teeing off this exclusive event with a look at the state of digital marketing in the UK today. Plus, we’ll be looking ahead to the rest of 2022 and beyond, discussing plans, changes in the market, potential strategies, and making sure we’re all ready for what the future holds for the industry. Following this, we’ll be heading over to Puttshack Bank to play a round or two of crazy golf and find out who the ultimate Mapp Digital Master will be. Here’s the plan: 3-3.55pm: Join us at Mapp HQ for a quickfire round of insights and strategy sessions 3.55pm: 2-minute walk to Puttshack Bank 4pm: Grab a drink, some food, and network with your peers 5pm: Tee Off – let’s who will be the Mapp Digital Master! 7pm: – Close of round! Register now for this invite-only event and let’s see who will…
It’s always good to check your email messages against the popular and free SpamAssassin spam filter (maybe even using my KBXSCORE tool?) to try to minimize your spam score. But sometimes the results can be cryptic, or you get a quite unexpected result. Understanding SpamAssassin’s feedback can sometimes be a bit of a challenge. You get a list of scoring keywords and perhaps a sentence or two about what each one means. But what if you need more? Check out what Deliverability Consultant Nicola Selenu has put together over on his Top Deliverability website: A list of all the SpamAssassin rules, with detailed descriptions and little code snippets showing you what words and tags the filter is often looking for! This is something that I’m definitely bookmarking for future reference. Thanks, Nicola, for compiling and sharing this! It might not make every single spam filter rule easier to understand, but more data leads…
The best-known ‘secret’ to a business’s growth is email marketing. If you want to find more customers and land more B2B deals, you need to build your email list. So, you need to nurture your email list by sending them relevant and engaging newsletters. Sending marketing emails is a great way to remind audiences that you can help them with your products and services. But despite how useful and impactful email marketing is, you shouldn’t jump into it without setting it up correctly. If you don’t follow important practices when doing your email marketing, you could get into hot water. Here’s why. Ever since the General Data Protection Regulation (GDPR) act was passed in the European Union in 2018, it became critical for businesses to gather consent before collecting people’s information or contacting them. You need to set up your email marketing so that it complies with global laws on…
According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends 1. More businesses are exploring the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. For a long time, businesses didn’t take TikTok seriously. They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. Today, marketers say it’s the…
According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021. If you’re a part of that 14%, you may be panicking trying to figure out what’s causing the decline. Don’t fret – we’ve got you covered. Below, we’re covering the top reasons why brands lose followers on Instagram and how to regain them. Why am I losing so many followers on Instagram? 1. You’re not posting often enough or posting too much. When we surveyed Instagram marketers, 40% said that not posting enough is the number one reason why brands lose followers. Meanwhile, 33% said posting too much can have the same impact. When it comes to posting, it’s all about striking the right balance. You want to post enough to make sure you’re reaching your target audience and not disappearing in a sea of posts. However, you don’t want to post too much…
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. You might think to yourself, “Ugh, I just can’t win.” Don’t worry, I’ve got your back. Here are 23 tips that are perfect for small and growing businesses, but anyone can embrace right now to improve their emails’ open rates, clickthrough rates, and lead generation potential. Email Marketing Tips for Small Businesses Do not buy email addresses. Abide by CAN-SPAM rules. Ensure your opt-in process complies with GDPR. Email new contacts within 24 hours. Send your emails from a real person, not your company. Pre-set the preview text. Write clear and clickable subject lines. Keep your emails concise. Include one call-to-action…
Are you a power email sender? Campaign Monitor might be too costly for you. Fortunately, there are a lot of free and paid alternatives you can choose from. Digital marketing agencies love Campaign Monitor for a range of unique features, like private labeling, granular user permissions, and others. For a small business, these advantages don’t add any value – so why pay for them? Nevertheless, there are reasons why email marketers choose Campaign Monitor. Let’s start with taking a look at the best features of the product and then see how it compares to competitors’ offerings. Why email marketers choose Campaign Monitor Campaign Monitor is a straightforward email marketing solution with a user-friendly interface and simple features. Users always highlight the following pros of the tool: A rich collection of mobile-responsive email templates.A range of features for agencies: a client dashboard, multi-user access, private labeling, granular user permissions, special agency…
If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial. They are three different tools, aimed at different users. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. So can businesses use WhatsApp? Yes — and not only can they use it, they should use it. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. It lets you reach your audience directly on their mobile devices. People are much more likely to open a chat message as soon as it chimes in than an email. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. However, it’s…
Despite the ongoing pandemic — or perhaps because of it — many brands continue to embrace the digital transformation from brick-and-mortar retail sales to ecommerce. While the idea of selling products strictly online is nothing new, a different form of online shopping is quickly gaining steam and changing the way people discover and purchase items online. Social commerce is what it’s called, and it’s making a big impact on how companies engage their customers. In 2020, global social commerce sales surpassed half a trillion dollars, with trends suggesting robust growth into the years ahead. Although social commerce is a relatively new phenomenon in the U.S., brands in countries like China and India have long recognized the potential of social media to grow their business and sell their products. For example, ecommerce giant Alibaba has gathered more than 500,000 followers on Pinterest alone, sharing images with links to everything from furniture or…