bitly
Over on one of the forums the other day, somebody asked about best practices for redirects and link tracking for marketing email sends. Here’s a few of my thoughts.First: avoid the open redirect. If you’re using a redirect tool or feature that lets you just specify the full destination URL in its redirect, that’s bad news. Why? Because bad guys look for these to exploit. What happens is, when they’re used in spam or phishing emails, the domain reputation of the redirect domain goes bad, affected the domain that was abused, but protecting the bad guy’s actual domain. Spammers know this and look for opportunities to do this. Read more about this risk here.Now that we’ve gotten that out of the way, here’s what I would call your best (safest) options for domain choice for link/click tracking:Your custom click-tracking domain hosted by your email service provider (ESP). Most ESP platforms…