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Sendingblue: Understanding the Difference Between WhatsApp, WhatsApp Business and WhatsApp Business API
- March 4, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just posted a insightful write-up:
If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial. They are three different tools, aimed at different users. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. So can businesses use WhatsApp? Yes — and not only can they use it, they should use it. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. It lets you reach your audience directly on their mobile devices. People are much more likely to open a chat message as soon as it chimes in than an email. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. However, it’s…
Read more from the original source: Understanding the Difference Between WhatsApp, WhatsApp Business and WhatsApp Business API
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