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HubSpot: TikTok Trends B2B and B2C Marketers Should Watch in 2022
- March 7, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another engaging story:
According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. In this article, we’ll cover the top TikTok trends at a brand marketing level, how to find trends on the platform, and tips for joining them. Top TikTok Trends 1. More businesses are exploring the platform. According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. For a long time, businesses didn’t take TikTok seriously. They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. Today, marketers say it’s the…
Read more here: TikTok Trends B2B and B2C Marketers Should Watch in 2022
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