Top Deliverability’s Blog
HubSpot: 23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data]
- March 7, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released another insightful story:
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone actually opens your email, they don’t actually click through. You might think to yourself, “Ugh, I just can’t win.” Don’t worry, I’ve got your back. Here are 23 tips that are perfect for small and growing businesses, but anyone can embrace right now to improve their emails’ open rates, clickthrough rates, and lead generation potential. Email Marketing Tips for Small Businesses Do not buy email addresses. Abide by CAN-SPAM rules. Ensure your opt-in process complies with GDPR. Email new contacts within 24 hours. Send your emails from a real person, not your company. Pre-set the preview text. Write clear and clickable subject lines. Keep your emails concise. Include one call-to-action…
Read the original here: 23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates [+HubSpot Blog Data]
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- Term: Spam Folder
- Term: Lead
- Term: Email Marketing
- Term: Opt-in
- Term: General Data Protection Regulation (GDPR)
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)
- Term: Deliverability