Top Deliverability’s Blog
Litmus: Email: The Perfect Place for Building First-Party Data
- April 29, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just issued a interesting story:
The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. There’s a lot of uncertainty about the future of data privacy and what it will mean for email marketers. But we know that change will come–and the dust will eventually settle. We marketers will find ourselves challenged to think and do differently –and eventually, in a newer normal. Yet again! I believe email marketing will prove to be the power player in this adjustment. But to make that pivot as seamless as possible, we’ll first have to use our email programs to proactively build first-party data–and store and segment that data effectively. What first-party data is–and why it has become so important The “textbook” definition of first-party data…
Read the original here: Email: The Perfect Place for Building First-Party Data
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