Top Deliverability’s Blog
One of the best ways to deliver valve to and engage with your subscribers — those who already like, know, and trust your brand — is through an email newsletter. With the right email newsletter tool in place, you can keep your contacts engaged with your business, establish your brand authority and trustworthiness, and ultimately drive more leads. Discover the top email newsletter software to help you do just that. Top Features to Look for in Newsletter Software Email Newsletter Tools HubSpot’s Email Marketing Tool Moosend Benchmark SendInBlue Sender.net Stripo GetResponse Mailjet Pabbly Mailchimp Constant Contact MailUp Zoho Campaigns AWeber Campaigner Drip Postcards Campaign Monitor BEE Pro MailerLite ConvertKit Newsletter software is essential since it allows you to beautifully design a newsletter email and deliver the email to your subscribers with features such as: A/B testing Smart content Templates and customizability Analytics However, not all email newsletter tools are created…
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to keyword density, we’ll cover the basics, dig into why it matters, and offer functional formulas and simple tools that can make sure your keyword strategies are working as intended. Why Keyword Density Matters Keywords are a critical part of your SEO strategy . Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). So it’s no surprise that a substantial amount of SEO advice centers on keywords: Doing your research can help you select and rank for top-performing keywords in your market, in turn boosting user…
It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” The answer is — there isn’t one best time. Yes, you read that right. If you want to increase email engagement rates, it’s not as simple as picking a certain day or time. Similar to Farmers Insurance, “we know a thing or two because we’ve seen a thing or two” when it comes to email marketing. Every year, we study over 100 billion emails to curate an annual report about email marketing trends and engagement. And do you know what we’ve found? The best time to send an email newsletter varies by industry, audience, and engagement goals. There is no one-size-fits-all time to send an email newsletter. The core of email marketing engagement is a newsletter tailored to your product, brand, and target audience. To accomplish this, it’s essential to continually…
Milan, 4 May, 2022 – Growens S.p.A. – GROW (the “Company” or the “Issuer” or “Growens”), a company admitted to trading on the multilateral trading facility Euronext Growth Milan and operating in the cloud marketing technology field, has announced today the closing of the acquisition of 100% of the share capital of Contactlab S.p.A. (“Contactlab”), primary Italian player in the cloud marketing services (the “Acquisition” or the “Transaction”), following the press release issued on April 4, 2022. In detail, the Transaction was closed by means of purchasing n. 1,228,572 Contactlab shares (representing 100% of its share capital) from current shareholders Massimo Fubini, Elisa Martelli and P101 (the “Selling Shareholders”) for a total consideration (Equity Value) of Eur 5 million to be paid as follows: as per Eur 3.750 million in cash (from the Company liquid funds) versus the purchase of n. 827,617 class A and B Contactlab shares (respectively owned…
Email preference centers can unlock a wealth of subscriber information if executed properly. And while it’s unlikely subscribers will continually keep their profile up-to-date on their own, taking extra care to make your email preference center easy to find, and easy to use, could help you learn more about them to create the personalized email experiences that build loyalty and trust. As traditional tracking tools like open rates and third-party cookies lose their clout and audiences become weary of the personal data they share with brands, email preference centers serve multiple benefits. Not only can they help you build first-party data, but you can also use that information to create authentic, tailored emails that boost engagement—and ROI. We will walk you through the importance of email preference centers and how to use the data to improve your email strategy. Why do people unsubscribe anyway? Knowing why people unsubscribe is important…
The first week of May is National Small Business Week — a time to recognize the small businesses that fuel this nation, and the people who make them go. As champions of small business, we at Constant Contact always love an excuse to celebrate their successes. We also feel a responsibility to shine a light on any consumer trends that may help our customers improve the ways they communicate with the people they serve. For this year’s National Small Business Week, we wanted to go further in our recognition of the small businesses in our lives. Saying “thank you” is nice, but to truly celebrate their impact, we knew we needed to understand the many ways Americans interact with the small businesses around them — and how different our routines and communities would be if they did not exist. “A World Without Small Businesses” is a new report from Constant…
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take me out to dinner. She’s unfamiliar with the area’s local spots, so my sister took to Yelp to find a restaurant we’d both love. After scrolling through Yelp, she found a Black-owned restaurant called 7th + Grove that had rave reviews. Yelp showed 7th + Grove’s address, so we knew it was in a busy part of town and could be packed the night we wanted to visit. Fortunately, the restaurant’s phone number was listed, so my sister called and made a reservation. In this scenario, the restaurant’s listed address and phone number were their local citations — and made our visit easy and organized. Citations can help with local…
If you’re asking “what is a page title in SEO?” and wondering how it can work for you, you’re not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline. After all, over 50% of shoppers use Google to discover or find new brands. If they’re researching online, your audience is scanning to find what they’re looking for. So, let’s talk about how page titles impact SEO. Many experts say that the page title is an important on-page factor for SEO. But which page title are they talking about? In this post, we’ll cover: What Is a Page Title in SEO? Why Are Page Titles Important for SEO? Page Title SEO Examples How to Create SEO Page Titles That Stand Out Before we dig into the details, let’s talk about the terms we’re using. A title…
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match. The image below shows the syntax for using each type, what queries your ad will appear in for each, and the search terms that would surface your ads. Below we’ll go in-depth into each type, and provide context for how each one shows up in search results. 1. Broad Match A broad keyword match is when your ads show in search results for queries related to the…
Let’s be honest, there’s nothing better than being made to feel special. In fact, it’s something that’s crucial in modern retail. These days, consumers want more than a helpful, well-mannered shop assistant or a secure online payment guarantee—they want a shopping experience that suits their specific needs and preferences, to feel like they matter, and that they’re not just another sales number. A shift in the shop floor retail paradigm Of course, while customization may seem like a viable option for online retailers, offering a personalized experience in brick-and-mortar stores is far more challenging. That said, it’s by no means impossible and is in fact a must if physical stores are to remain relevant. According to Forrester, so-called retail associate enablement tools could hold the key to the future of brick-and-mortar retail stores. An alternative to point solutions, these tools give shop floor workers the power to offer the highly…