Alpenite

Let’s be honest, there’s nothing better than being made to feel special. In fact, it’s something that’s crucial in modern retail. These days, consumers want more than a helpful, well-mannered shop assistant or a secure online payment guarantee—they want a shopping experience that suits their specific needs and preferences, to feel like they matter, and that they’re not just another sales number. A shift in the shop floor retail paradigm Of course, while customization may seem like a viable option for online retailers, offering a personalized experience in brick-and-mortar stores is far more challenging. That said, it’s by no means impossible and is in fact a must if physical stores are to remain relevant. According to Forrester, so-called retail associate enablement tools could hold the key to the future of brick-and-mortar retail stores. An alternative to point solutions, these tools give shop floor workers the power to offer the highly…