On-page SEO
On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. Jump To: What is On-Page SEO? Why On-Page SEO is Important On-Page SEO Elements On-Page SEO Checklist Google’s algorithm ranks your website on three main factors: on-page SEO, off-page SEO, and technical SEO: We’ll cover on-page SEO elements below. Off-page SEO refers to social sharing, external linking, and more. Technical SEO refers to all the SEO…
Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language? It’s a life-saver, right? This is possible due to language tags or hreflang tags, which are used to let search engines know what language the content is in. Now think about whether you’ve provided the functionality so your own webpages are ready for a global audience. If you haven’t properly tagged or re-directed your content to be optimized in different languages, it may not be gaining the traffic it could be. Let’s take a look at how hreflang tags can help serve the correct results to your visitors. Jump To What Hreflang Tags Are What Hreflang Tags Look Like Why You Need Them How They Work Hreflang Generator Tools Hreflang tags (also known as rel=”alternate” hreflang=”x”) allow you to show Google and other…
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to keyword density, we’ll cover the basics, dig into why it matters, and offer functional formulas and simple tools that can make sure your keyword strategies are working as intended. Why Keyword Density Matters Keywords are a critical part of your SEO strategy . Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). So it’s no surprise that a substantial amount of SEO advice centers on keywords: Doing your research can help you select and rank for top-performing keywords in your market, in turn boosting user…
If you’re asking “what is a page title in SEO?” and wondering how it can work for you, you’re not alone. Whether you write your page title first or save the best for last, your business relies on the impact of a great headline. After all, over 50% of shoppers use Google to discover or find new brands. If they’re researching online, your audience is scanning to find what they’re looking for. So, let’s talk about how page titles impact SEO. Many experts say that the page title is an important on-page factor for SEO. But which page title are they talking about? In this post, we’ll cover: What Is a Page Title in SEO? Why Are Page Titles Important for SEO? Page Title SEO Examples How to Create SEO Page Titles That Stand Out Before we dig into the details, let’s talk about the terms we’re using. A title…
I’ll be the first one to admit it: the first time I wrote a blog post, I had a lot of new terminology to learn. Specifically, I didn’t know the purpose of a meta description and why adding one to a blog post was so important. After all, wouldn’t Google highlight the most relevant part of my blog in search results? Not quite. This post will show you why meta descriptions are important and how to write effective ones. Before all that, though, let’s discuss what a meta description is. What is a meta description? A meta description is the snippet of information below the blue link of a search result. Its purpose is to describe the contents of the page to the searcher. Any words that match the search term are bolded in the description. The end goal is to convince and persuade the searcher to click through to…