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HubSpot: Everything You Need To Know About Keyword Match Types
- May 4, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just shared a brilliant blogpost:
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn more about the different keyword match types for PPC ads, the type of traffic they generate, and how to use them. Keyword Match Types There are four different keyword match types for Google Ads: broad match, phrase match, exact match, and negative match. The image below shows the syntax for using each type, what queries your ad will appear in for each, and the search terms that would surface your ads. Below we’ll go in-depth into each type, and provide context for how each one shows up in search results. 1. Broad Match A broad keyword match is when your ads show in search results for queries related to the…
Read the original here: Everything You Need To Know About Keyword Match Types
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