Top Deliverability’s Blog
Litmus: Email Preference Center Tips: How to Keep Every Subscriber Happy
- May 4, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a insightful blogpost:
Email preference centers can unlock a wealth of subscriber information if executed properly. And while it’s unlikely subscribers will continually keep their profile up-to-date on their own, taking extra care to make your email preference center easy to find, and easy to use, could help you learn more about them to create the personalized email experiences that build loyalty and trust. As traditional tracking tools like open rates and third-party cookies lose their clout and audiences become weary of the personal data they share with brands, email preference centers serve multiple benefits. Not only can they help you build first-party data, but you can also use that information to create authentic, tailored emails that boost engagement—and ROI. We will walk you through the importance of email preference centers and how to use the data to improve your email strategy. Why do people unsubscribe anyway? Knowing why people unsubscribe is important…
Read more from the original source: Email Preference Center Tips: How to Keep Every Subscriber Happy
Leave a Reply Cancel reply
Email Service Providers Handbook
The most comprehensive “Handbook of Email Service Providers“!
SPAMASSASSIN RULES
All SpamAssassin rules in one place, EXPLAINED!
SMTP COMMANDS
& REPLY CODES
All SMTP/ESMTP commands and reply codes in one place, EXPLAINED!
Free DNS Tool
Check the DNS records of your domain with our free DNS tool.
Deliverability Glossary
The most comprehensive Email Deliverability and Marketing Glossary!
- Term: Preference Center
- Term: Tracking
- Term: Cookies
- Term: Return on investment (ROI)
- Term: Unsubscribe
- Term: Deliverability
- Term: Email Service Provider (ESP)
- Term: SpamAssassin
- Term: Simple Mail Transfer Protocol (SMTP)
- Term: Accelerated Mobile Pages (AMP)
- Term: Extended Simple Mail Transfer Protocol (ESMTP)
- Term: Domain Name System (DNS)