social media
“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). Although it was only in subsequent tweets that the meaning of the post was explained, the damage had already been done. Burger King faced plenty of backlash and had to remove the post. Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. And in this article, you’ll learn how to avoid poor social media etiquette and mind your manners online. Social media is now part of everyday life with over 4.4 expected users by 2025. As such, it’s a no-brainer that brands use it to communicate with their customers. However, just as it’s crucial to practice proper etiquette when conversing in-person, you also need to do the same online. Poor social media etiquette can lead to terrible consequences for an erring company.…
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people and organizations connect. So, what’s driving this shift? The short answer is social media and messaging apps. People expect a fast, friendly, seamless customer experience when communicating with and receiving communications from your brand. They also want the ability to engage with brands through whatever channel or application is most convenient to them. According to survey results in a new report from IDC and Sinch, almost 80% of companies have already implemented or plan to start using conversational customer engagement. Many of those companies are exploring what’s known as a communication platform as a service…
What’s the ideal YouTube cover size? The audio/video streaming platform provides you with precise recommendations to maximize graphic rendering of custom images by creators. Let’s take a look at the sizes recommended by the social media platform. The size of the images on social media are crucial for profile rendering: they provide your brand and content with professionalism, a good reputation and can greatly affect your performance. All social networks have formats, sizes and resolutions to respect, depending on image type and use (covers, carousels, stories, video IGTV, square photos, profile photos etc.). If the formats of Instagram and Facebook images are quite familiar to professionals but not Social Media Marketing, the format of YouTube images is a more niche topic, discussed less often. Here are the ideal photo sizes recommended by YouTube. The ideal YouTube cover sizes YouTube is still the world’s most watched platform in the online streaming…
What are the recommended image formats for Instagram posts? The app supports different types of images for posts, profiles, covers and carousels. Below, we analyze the most suitable standards for each. Instagram is a platform that owes its success to the fact that it was created for images. Launched when social media such as Facebook and Twitter were mainly focused on text contents, it succeeded by allowing users to create a profile to share photos taken with their smartphone quickly and easily. Over the years, Instagram has not changed its basic philosophy but has extended its features by also providing video support for and an increasing number of filters and tools for image editing. For some, such as social media managers, influencers and brands, posting on this social media has turned into a real job with its own rules. Images must be loaded in the right format so that no…
You probably don’t need statistics to understand how important it is for businesses to market on social media. But here are a few to give you an idea of social media’s reach: There are currently 3.78 billion users on social media worldwide—that’s almost half of the world’s population. Internet users spend an average of 144 […] The post How to Market Your Business With Social Media appeared first on SendGrid.
We finally got through 2021 (congrats!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year off fine. If you’ve found your way here, we’re guessing that’s because “Create a winning marketing strategy” is probably one of your goals for 2022. Good for you – you’re in the right place! To help you with that, we’ve decided to recap all relevant dates for 2022 in one blog post so you can strategize for the year ahead. Read on and find out which dates you should include into your marketing strategy and get our free 2022 Marketing Calendar. Table of Contents Why is it important to have a Marketing Calendar for 2022? Marketing Calendar for 2022 January February March April May June July August September October November December Download the 2022 Marketing Calendar Why is it…