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Discover the three biggest trends that will reshape the industry landscape in 2024 with Isabelle Guis, the Global CMO & CEO of North America at Brevo. Throughout their careers, marketers have to reinvent themselves many times in order to succeed. Remember the rise of social media, the new ways to engage with ABM (account based marketing) or, more recently, the emergence of Artificial Intelligence (AI). Harnessing the power of AI in your marketing strategies will be critical in staying relevant and driving growth for your business. But more data should not come at the cost of less visibility or overwhelming details hindering decisions. The marketer of tomorrow should know how to leverage data and AI technologies to understand customers like never before and anticipate their needs before the competition. The question is, are you ready to do this? Step into the future of marketing with Isabelle and learn more about:
B2B marketing automation platforms offer businesses tools to improve marketing processes and shorten the sales cycle. To succeed with marketing automation, it’s important to choose the right platform for your strategy and business needs. Because marketing automation technology is so helpful, businesses plan to spend more on MarTech through 2025. To help you find the best tool for you, we reviewed the top B2B marketing automation platforms. What is B2B marketing automation? B2B marketing automation streamlines marketing processes like lead generation and customer segmentation. Automation helps businesses carry out the following marketing tasks. Take care of repetitive duties Personalize campaigns Track business metrics Analyze customer data When used well, marketing automation can improve customer engagement and campaign performance. How do you automate a B2B business? Marketing automation software is used to automate B2B business processes. Any aspect of a marketing strategy can be automated. Businesses can use automation to Improve
Distinguishing between CRM vs CDP can be tricky, especially since they both have to do with data management . While they have a lot in common and even work together to help businesses perform, they each have a separate purpose. What’s the difference between a CRM vs CDP? Customer relationship management (CRM) platforms and customer data platforms (CDP) both use customer data. CDPs consolidate data about customers from the entire business ecosystem and work to clean, analyze, and prepare data to be used by teams and in other business tools (like a CRM). CRMs , on the other hand, use data for customer-facing tasks, like creating and analyzing marketing campaigns and sales pipelines. If customer data platforms are the brains, then CRMs are like the hands. They act on the information and insights that the CDP provides. What is a CRM (customer relationship management) platform? CRM software helps businesses manage
Understanding Demand Generation Demand generation is about gaining the attention of potential customers and nurturing their interest in your products and services. Over time, quality demand generation efforts result in more brand mentions, high-quality leads, and revenue ( Gartner 2023 ). Ask yourself: How does your marketing campaign contribute to your overall demand generation, and is there room for improvement? If you’ve answered yes to the latter, then marketing automation is an area you should take a look into. 80% of companies see an increase in lead generation after implementing marketing automation. Your business can be one of them. To generate leads at scale, you just need to create a lead magnet, build a signup form, and put it where your target audience is most likely to find it. Your marketing automation solution will handle the rest. Then to take it a step further, you’ll want to generate more qualified
Marketing automation is a lifesaver for time-strapped teams. It can also help build better customer relationships, boost conversions, and increase revenue. Here are 7 marketing automation examples that can help your business become more efficient. But first, let’s go over some key terminology… Understanding marketing Automation What is automation? Automation is the use of technology to complete manual tasks without human intervention based on a set of rules or conditions. These automations have an “if/then” structure, meaning if a certain condition is fulfilled then an action will occur. In a marketing context, an automation involves the following elements: Different touchpoints in the customer lifecycle, such as when they visit your website or contact your customer service The conditions or triggers for steps within the automation, which may be a customer characteristic or behavior The actions automatically triggered by such conditions, like sending a subscriber an email or adding them to
Automation software offers vast opportunities for creating more effective marketing campaigns. But exactly what it can do for your business depends on your audience. Learn what marketing automation looks like in a B2C context and how you can use it to get — and keep — more customers. B2C marketers face unique challenges compared to their B2B counterparts. They must serve up campaigns that cater to a broad audience while still making the consumer feel like an offer is made for them. Marketing automation makes this possible, allowing you to create personalized experiences for customers at scale. This guide will help you understand the differences between marketing automation for B2C and B2B audiences to ensure you’re using it in the best way for your business. Plus you’ll find example automation scenarios that you can try across the B2C customer journey. What is B2C Marketing Automation? B2C marketing automation involves automating
Marketing automation has become an essential tool for today’s digital marketers. But, you aren’t alone if you’re still unsure of the term’s exact meaning or how marketing automation software can streamline your strategy. So, let’s dive straight into the question at hand: What is marketing automation and how does it work? Once reserved for those with enterprise-level marketing budgets, more and more businesses are now recognizing the value of marketing automation. And luckily, with the emergence of new solutions made for smaller teams (and budgets), it has also become much more accessible. Automation empowers marketers in all types of industries and organizations to drive marketing ROI while improving their customer experience. If you haven’t already, now is the perfect time to start building better customer relationships and saving time with marketing automation. What is Marketing Automation? Marketing automation is the use of software that enables marketers to automate marketing tasks.
Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your marketing efforts. Marketing automation is often lauded as the solution to all your problems as a marketer — from improving conversion rates, to eliminating manual tasks, to boosting customer retention. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. That includes higher open rates, improved customer experiences, and stronger customer relationships. But only when it’s done right. If you’re in need of some direction on how to make best use of your marketing automation tool you’re not alone. According to one survey, 61% of companies said they found the process of implementing marketing automation difficult. Maybe your automated campaigns aren’t getting the engagement you expected or you feel you’re not using your marketing automation software’s full capabilities.
Customer relationship management (CRM) typically refers to software used to help businesses manage data to improve sales and relationships. But with so many tools and features, software can quickly become overwhelming. That’s why we put together our CRM best practices for managing and growing your business. In this article, we outline the six pillars you should build your CRM strategy on. 6 CRM Best Practices From finding the right CRM to using all the features it has to offer, these CRM best practices will help you make the most of your system so you can scale your business. 1. Use CRM software Customers expect consistent communication across channels and departments. At the same time, customers engage with brands through many channels (think email, live chat, social media, etc), making it difficult for companies to meet those expectations. With only 22% of companies having unified customer experience (CX) data across departments
If you’re here to find the best email blast service for your business, you’re in luck. We’ve shortlisted the top 7 email marketing platforms to help you scale your email marketing. When people think of email blasts, they usually think of messages sent in bulk to their entire email list or even spam. But today, generic blasting is giving way to targeted and personalized email marketing campaigns. Email blast services are actually here to help you personalize at scale and send valuable content to your subscribers. Let’s take a look at what an email blast service can do for your business and the top software on the market to help you get the job done right. What is an email blast service? An email blast service, or email marketing platform, is a software that primarily allows companies to send bulk email marketing campaigns to subscribers. They come equipped with useful