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Sendingblue: B2C Marketing Automation: How it’s Different & Examples to Get Started
- January 16, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just issued another interesting story:
Automation software offers vast opportunities for creating more effective marketing campaigns. But exactly what it can do for your business depends on your audience. Learn what marketing automation looks like in a B2C context and how you can use it to get — and keep — more customers. B2C marketers face unique challenges compared to their B2B counterparts. They must serve up campaigns that cater to a broad audience while still making the consumer feel like an offer is made for them. Marketing automation makes this possible, allowing you to create personalized experiences for customers at scale. This guide will help you understand the differences between marketing automation for B2C and B2B audiences to ensure you’re using it in the best way for your business. Plus you’ll find example automation scenarios that you can try across the B2C customer journey. What is B2C Marketing Automation? B2C marketing automation involves automating
Read more here: B2C Marketing Automation: How it’s Different & Examples to Get Started
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