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French interior design startup Rhinov uses automated emails to drive web traffic and conversions. Learn how they do it in this marketing automation case study . Rhinov launched in 2013 with a novel concept. Simply upload a photo of the room you want to redecorate. A few days later, Rhinov’s professional designers will send you a 3D simulation. Everything happens online — no in-person visit needed. To boost conversion rates, Rhinov needed a comprehensive marketing automation solution. That’s why they turned to Brevo in 2016. Thanks to automation, their marketing strategy was a success. Rhinov’s numbers speak for themselves. After starting with Brevo, 26% of their web traffic and 32% of conversions came from marketing automation. “The marketing automation platform is very quick to install and extremely intuitive and flexible. Its powerful API also made it possible to sync our contacts easily on Brevo.” Xavier Bouteiller, Marketing Manager @ Rhinov
Do you need a way to piece together scattered customer data without having to rely on IT teams to constantly track it all down? A customer data platform ( CDP ) is exactly that — a single source of truth of all your customer data and a game-changing tool for elevating your brand experience. Read along for an in-depth look at what customer data platforms are, how they work, and real-world use cases. Customer data platform definition A CDP is software that helps businesses centralize, organize, and analyze data, primarily zero and first-party data, about their customers. The data is then processed into unified customer profiles that can be used in other business systems and tools. The result is consistent data that is easily available to all teams. Customer data platform visualization Why do companies need a CDP? Customer data platforms come with a host of advantages, especially for customer
Choosing marketing automation software for your agency is a strategic task. It should streamline your internal workflows while maximizing the value you provide to clients. To help you save time, we’ve selected 10 marketing automation tools designed for the unique needs of agencies. These tools cover a range of use cases. Many also offer agency-specific plans with perks like partner programs and priority support. Want to learn more about marketing automation for agencies? Here are the top features and tools. Marketing automation for agencies: 3 key features Here’s what you should look for when choosing a marketing automation tool for your agency. 1. Multi-account management Multi-account management functionality lets you set up multiple sub-accounts or workspaces within a single interface. So instead of constantly logging in and out when switching between clients, you can simply navigate to a different tab or account. Every tool in your tech stack should offer:
Enterprise marketing automation (EMA) is key to saving time and driving results. Read on to learn more about enterprise marketing automation as well as the top providers . Regardless of a company’s size, automating internal workflows is beneficial. But for enterprises, the scale of operations, volume of data, and number of personnel are much larger. All of these make automation indispensable. The right marketing automation software lets your team focus on strategic tasks. It also helps you build an excellent customer experience across channels. On top of that, it shouldn’t be too complicated or too expensive — which often happens with software designed for bigger companies. Selecting an enterprise-level marketing automation platform is a huge step for the entire organization. We’ve put together a list of seven enterprise marketing automation tools to help you choose the best. Brevo Enterprise Solution Oracle Eloqua Braze Netcore Bloomreach Wrike Improvado Enterprise marketing automation
No reply to your cold emails? Trying to move the sales process forward without being too pushy? We have follow-up email templates to get you started. Write follow-ups for one-on-one use or automation workflows that’ll get results. The hard truth of the matter is that when starting out with follow-up emails, it will take time to build up a high response rate. But they’re still a necessary part of your email marketing strategy. Why? Because prospects aren’t always going to reach out to you on their own. And, your competitors are already doing it. In this article, we’ll cover follow-up email templates, examples, and tips so you can write a professional email that goes beyond “Just checking in,” and improve your email outreach. Sales follow-up email templates Below we cover templates for how to write an official follow-up email for common use cases so your prospects don’t fall through the
What is a lead scoring model? A lead scoring model is a way of assigning a “score” to each one of your contacts. It’s an estimate of how interested they are in your business and how likely they are to buy your product or service. This score qualifies prospects for lead-nurturing actions such as marketing messages or sales outreach. A lead scoring model is a powerful tool for finding your potential customers, making sales, and saving time doing it all. When it comes to nurturing prospects, don’t rely on your gut feeling. Create a sales cycle backed by data and improve your marketing strategy. Follow along for: The benefits of using a lead-scoring model How to build a lead-scoring model Best practices for lead scoring models Other use cases for lead scoring The benefits of using a lead-scoring model Nobody likes to feel like they’re being sold something. It’s uncomfortable
The new anti-spam regulations by Gmail and Yahoo! are here. Now, you have to make it easy for users to unsubscribe from your marketing messages to win the email servers’ good favors. Simply adding an unsubscribe link in the message content is no longer enough. So what’s the right way to do it? Let’s explore not one but two methods of adding an unsubscribe link to your emails. … But only one of them will keep you 100% compliant with the updated regulations. The requirement to enable one-click unsubscribe Since February 2024, Gmail and Yahoo! are enforcing new sender requirements to combat spam. One of the requirements is enabling easy unsubscription — so that users can opt out of marketing messages any time. Existing anti-spam laws are more relaxed about it,but the two ESPs require senders to implement one-click unsubscribe. It should remove the subscriber from the mailing list as
In real estate, following up with leads and staying in touch is crucial. Real estate marketing automation helps realtors streamline lead management and free up time for networking and in-person interactions. Real estate professionals face many challenges. You need to build a client base, find listings, and establish a reputation in a competitive market. Even in escrow, there’s no guarantee a deal will close. For a realtor, this means lots of time, effort, and potential income are all gone. The good news is automation can help you keep leads from falling through the cracks. Read on for insights on how real estate marketing automation can help you develop your network, follow up on leads, and ultimately grow your business. We’ll also recommend some software you can use to get started. What does real estate marketing automation do? Real estate marketing automation helps realtors carry out repetitive tasks like sending emails
The process of converting leads into customers is riddled with obstacles. As a marketer, you want to target the right leads with the right messaging. But for many businesses, this poses a significant challenge. If you’re struggling to drive results with your marketing efforts, consider using automation. That’s because marketing automation empowers you to identify, prioritize, and nurture leads more effectively. Here are the top five ways marketing automation can help you convert more leads and maximize ROI. 1. Nurture leads through your sales funnel Lead nurturing refers to using automated email marketing to inform and nurture leads. Guiding leads through the acquisition cycle is the most common use case for B2B marketing automation. This tactic works particularly well where leads require a large amount of trust and education before making a purchase. You can use automated workflows to guide leads through the sales funnel, providing them with relevant content
As we enter 2024, the mantra for success remains unchanged — The future belongs to those who know their customers best. One of the most effective ways to understand customers is to invest in customer intelligence (CI). Thanks to the Internet of Things, customer data is rapidly becoming richer. But more data shouldn’t overwhelm your marketing efforts. Use AI and data management tools to take advantage of your customer data network and develop intelligence. For successful marketing, understanding your customers’ needs and preferences is paramount. Deepen your customer intelligence with these four best practices. They will propel your marketing strategy forward in 2024. Use AI for deeper customer insights More than 60% of marketers use AI in their marketing activities. AI provides insight into both your everyday tasks and larger processes and also gives your teams the space they need to gather their own intelligence. Take advantage of these insights