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Sendingblue: 7 Marketing Automation Examples That Will Help You Boost Engagement
- January 16, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just posted a new insightful article:
Marketing automation is a lifesaver for time-strapped teams. It can also help build better customer relationships, boost conversions, and increase revenue. Here are 7 marketing automation examples that can help your business become more efficient. But first, let’s go over some key terminology… Understanding marketing Automation What is automation? Automation is the use of technology to complete manual tasks without human intervention based on a set of rules or conditions. These automations have an “if/then” structure, meaning if a certain condition is fulfilled then an action will occur. In a marketing context, an automation involves the following elements: Different touchpoints in the customer lifecycle, such as when they visit your website or contact your customer service The conditions or triggers for steps within the automation, which may be a customer characteristic or behavior The actions automatically triggered by such conditions, like sending a subscriber an email or adding them to
Continued here: 7 Marketing Automation Examples That Will Help You Boost Engagement
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