Top Deliverability’s Blog
Sendingblue: 7 Marketing Automation Best Practices to Maximize Your Results
- January 15, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just published a new engaging blog:
Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your marketing efforts. Marketing automation is often lauded as the solution to all your problems as a marketer — from improving conversion rates, to eliminating manual tasks, to boosting customer retention. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. That includes higher open rates, improved customer experiences, and stronger customer relationships. But only when it’s done right. If you’re in need of some direction on how to make best use of your marketing automation tool you’re not alone. According to one survey, 61% of companies said they found the process of implementing marketing automation difficult. Maybe your automated campaigns aren’t getting the engagement you expected or you feel you’re not using your marketing automation software’s full capabilities.
More here: 7 Marketing Automation Best Practices to Maximize Your Results
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