Sendingblue
Watch Isabelle Guis, North America CEO and Global CMO of Brevo, as she speaks about The Multiplier Effect of AI for Highly Personalized Marketing at Scale during Saastr 2023 in California. In today’s competitive landscape, businesses strive to stand out and deliver a highly personalized experience to their customers at scale. To achieve more with limited resources, they rely more and more on marketing automation and intelligence. During Saastr 2023, Isabelle Guis, the North American CEO and Global CMO of Brevo, shared valuable insights on market trends, new techniques and technologies used by marketers to maximize customer engagement and accelerate growth. In her presentation, she delved into the common challenges and risks associated with utilizing AI in marketing, helping attendees navigate potential pitfalls effectively. The post The Multiplier Effect of AI for Highly Personalized Marketing at Scale [Watch Now] appeared first on Brevo.
Download our 2024 Holiday Marketing Calendar, complete with all of next year’s important marketing dates. Even better, we’ve put together tips for each month to help you create timely and impactful marketing campaigns. Holiday marketing, be it for Mother’s Day, Christmas, Valentine’s Day, or Black Friday, is one of the best ways to connect with customers. It’s also the time when shoppers are most engaged and ready to make a purchase. But just remembering the dates isn’t enough. You also have to prep your inventory, plan your marketing campaigns, and then drive conversions! To make things easier, we put together a calendar with this year’s key marketing dates. In the 2024 Holiday Marketing Calendar, you’ll find: The most important events that generate sales (holidays, seasonal sales, non-work holidays, etc.) Key dates for marketing campaigns and audience engagement (sporting events, month-long observances, and lesser-known holidays) Exclusive tips for each month to
CRMs for consulting services are more important than ever before. This is true whether you work for a bigger consulting company or as an independent consultant . That’s because clients are the foundation of a successful consulting business. And Customer Relationship Management (CRM) software is key to driving sales and creating a great customer experience. Because without the right CRM tool, it’s hard to keep track of sales processes, manage client interactions, and provide customer support. The best CRM software covers all these functionalities and more. No need to scatter important info across different tools and Excel spreadsheets — one CRM system can help you streamline tasks and nurture client relationships. Read on to learn the benefits of CRM for consultants as well as how to choose a CRM system for your consulting business. Benefits of CRMs for consulting firms How to choose a CRM for consulting businesses The 5 best
An effective email segmentation strategy helps you send the right message to the right people. This guide explains how you can use list segmentation for more targeted email marketing campaigns.. Email segmentation is key to boosting engagement and improving campaign results. In fact, a good email segmentation strategy can help you drive sales and cultivate customer loyalty. Without email marketing segmentation, subscribers may ignore your messages, mark them as spam, or unsubscribe all together. By segmenting your lists into smaller groups with shared characteristics, you can send more relevant email campaigns at scale. Learn more about the best email segmentation strategies and how your business can reap the benefits. What is email segmentation? Benefits of email marketing segmentation Types of email segmentation 10 email segmentation strategies to target your campaigns How to get started with email segmentation What is email segmentation? Email segmentation is the process of separating contact lists
Using customer relationship management software (CRM) for real estate can help realtors manage leads and close more deals. In this article, we’ll cover how using a CRM in real estate works, CRM software recommendations, and useful features for helping real estate businesses succeed. Why use a CRM for real estate? Do realtors need a CRM? Real estate transactions take time. There’s a lot that buyers and sellers need to consider and get done before making a deal. Real estate leads also often come as referrals from friends and clients, and taking care of these relationships is crucial. CRM software can help you with contact management so that you can keep prospects close and better align your offers with what clients need. From boosting efficiency to gathering more accurate data, CRMs offer many benefits for real estate professionals. Realtors and real estate agencies alike can benefit from CRM platforms by: Centralizing
You’ve heard DNS email records help you increase email deliverability and avoid spam filters . Indeed, you need to set up DNS records for your email domain to verify your sender identity and meet the requirements of subscribers’ email providers . Luckily, the process isn’t as complicated as it seems. In this article, we’ll answer all your questions about DNS management, talk about the main types of DNS email records, and walk you through the easiest way to set up DNS authentication. What are DNS records in email? A Domain Name System (DNS) email record lives in a database and provides information about an email-sending domain and IP addresses associated with that domain. It usually includes instructions on how to handle requests for that domain. There are many types of DNS records: A record AAAA record CNAME record DNS MX record TXT record PTR record NS record But to verify
Email authentication can make or break your campaign. Email communication is a vital part of any business strategy, but it’s not just about writing a compelling message. Your email performance depends on reaching your intended audience in the first place. With email service providers (ESPs) continually tightening their requirements to filter out spam and phishing attempts, email deliverability becomes increasingly challenging for senders. Email authentication isn’t just an optional layer of security anymore — you must verify your emails to reach your subscribers’ inboxes. In this guide, we’ll walk you through email authentication standards, share up-to-date requirements by ESPs, list the consequences of failing to verify your email domain ownership, and share the best practices for authenticating your emails painlessly. What is email authentication? Email authentication is the process of verifying domain ownership by the email sender. It validates you have rightful access to the email address you’re sending from
The new Gmail and Yahoo ! sender requirements will be effective in February 2024. They’re here to make emailing safer and inboxes less spammy . In this article, we’ll help you ( email senders ) prepare for everything coming your way. Starting in February 2024, these two major mailbox providers will tighten their spam checks. If you want your email marketing messages to reach your audience’s inbox, you’ll need to follow Gmail and Yahoo! sender requirements. If you don’t take action, your emails might be flagged as spam, rejected, or not delivered at all, which could damage your sender reputation. Understanding the new Gmail and Yahoo! sender requirements from an expert “After years of discussing email best practices, Gmail and Yahoo! are working together to raise email marketing standards. This big move will help protect users against unsolicited messages. It also offers an opportunity for legitimate marketers to reinforce trust
This article will look into the list-unsubscribe header and why it’s important in the world of email marketing . There’s a lot of unwarranted hesitation from email marketers when it comes to embracing the list-unsubscribe header. Letting email recipients quickly and easily unsubscribe may seem counterintuitive, but it’s actually a great way to build a healthy email list. Read on to learn about list-unsubscribe headers and why, for you as a marketer, this feature is key to maintaining an engaged email list in the long run. What is the list-unsubscribe header? What is the purpose of a list-unsubscribe header? How does a list-unsubscribe header work? Does my email client support list-unsubscribe? How do I create a list-unsubscribe header? What is the list-unsubscribe header? The list-unsubscribe header is an additional ‘unsubscribe’ link generated by some of the most common email providers (Gmail, Outlook, etc.) when list-unsubscribe instructions are detected in the
Knowing how to choose CRM software is no easy task. CRMs are vital tools for growing your business and maintaining healthy customer relationships, but there are so many CRMs on the market. Read on to get an in-depth look at what to consider when choosing a CRM. If you’re here, you’re at an exciting point in your business. This is when your teams are beginning to feel overwhelmed and your spreadsheet is no longer manageable… Which is a good thing? The short answer is yes. This means your business is growing. The question now is how to find the right CRM software to nurture and accelerate this growth. A customer relationship management (CRM) software is a digital tool that helps businesses keep all of their customer, client, and partner data in one place. Centralized information makes it easier for companies to coordinate internally to manage their customer relationships. Often, CRMs