Inside Brevo
As we enter 2024, the mantra for success remains unchanged — The future belongs to those who know their customers best. One of the most effective ways to understand customers is to invest in customer intelligence (CI). Thanks to the Internet of Things, customer data is rapidly becoming richer. But more data shouldn’t overwhelm your marketing efforts. Use AI and data management tools to take advantage of your customer data network and develop intelligence. For successful marketing, understanding your customers’ needs and preferences is paramount. Deepen your customer intelligence with these four best practices. They will propel your marketing strategy forward in 2024. Use AI for deeper customer insights More than 60% of marketers use AI in their marketing activities. AI provides insight into both your everyday tasks and larger processes and also gives your teams the space they need to gather their own intelligence. Take advantage of these insights
Discover the three biggest trends that will reshape the industry landscape in 2024 with Isabelle Guis, the Global CMO & CEO of North America at Brevo. Throughout their careers, marketers have to reinvent themselves many times in order to succeed. Remember the rise of social media, the new ways to engage with ABM (account based marketing) or, more recently, the emergence of Artificial Intelligence (AI). Harnessing the power of AI in your marketing strategies will be critical in staying relevant and driving growth for your business. But more data should not come at the cost of less visibility or overwhelming details hindering decisions. The marketer of tomorrow should know how to leverage data and AI technologies to understand customers like never before and anticipate their needs before the competition. The question is, are you ready to do this? Step into the future of marketing with Isabelle and learn more about:
Watch Isabelle Guis, North America CEO and Global CMO of Brevo, as she speaks about The Multiplier Effect of AI for Highly Personalized Marketing at Scale during Saastr 2023 in California. In today’s competitive landscape, businesses strive to stand out and deliver a highly personalized experience to their customers at scale. To achieve more with limited resources, they rely more and more on marketing automation and intelligence. During Saastr 2023, Isabelle Guis, the North American CEO and Global CMO of Brevo, shared valuable insights on market trends, new techniques and technologies used by marketers to maximize customer engagement and accelerate growth. In her presentation, she delved into the common challenges and risks associated with utilizing AI in marketing, helping attendees navigate potential pitfalls effectively. The post The Multiplier Effect of AI for Highly Personalized Marketing at Scale [Watch Now] appeared first on Brevo.
There’s a lot of buzz around AI right now. The emergence of generative AI means unparalleled opportunities for businesses to build more effective campaigns and earn a higher return on investment. As such, adoption is growing at an unprecedented rate. In 2019, the American Marketing Association reported a 27% increase in AI usage from 18 months prior. Next, in 2023, we saw ChatGPT gain 100 million users in the first two months after its release. As the numbers show, businesses are eager to use it. The question is, how can marketing teams harness AI effectively and efficiently as it continues to evolve? Read on for AI use cases & best practices, and a preview of what’s coming up in our webinar, “Revolutionizing Marketing – Harnessing the Power of AI”. How will AI benefit marketing? Machine learning is not a new tool for businesses. But new ways of using AI together
Over the last few years we’ve made huge developments to the Brevo marketing platform. We’ve added more channels, like WhatsApp and push notifications, and enhanced our marketing automation capabilities. We’ve developed our segmentation engine and revamped our landing page builder. In short, it’s never been easier to capture and communicate with leads using Brevo. For our B2B customers, each contact represents a potential big opportunity, requiring special care and attention. To help these customers grow their business more efficiently, I’m delighted to announce the launch of Brevo Sales Solutions — an entire suite designed to simplify customer relationships at every stage of the journey. Once a lead is captured, we offer simple and powerful pipeline management to visualize priorities. Short term, you can see which opportunities need immediate attention. Long term, you see the deals with the biggest revenue potential. We provide sales reports to analyze performance at every stage