Top Deliverability’s Blog
Sendingblue: CRM vs CDP: Differences and Use Cases
- January 26, 2024
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just shared a new engaging blog:
Distinguishing between CRM vs CDP can be tricky, especially since they both have to do with data management . While they have a lot in common and even work together to help businesses perform, they each have a separate purpose. What’s the difference between a CRM vs CDP? Customer relationship management (CRM) platforms and customer data platforms (CDP) both use customer data. CDPs consolidate data about customers from the entire business ecosystem and work to clean, analyze, and prepare data to be used by teams and in other business tools (like a CRM). CRMs , on the other hand, use data for customer-facing tasks, like creating and analyzing marketing campaigns and sales pipelines. If customer data platforms are the brains, then CRMs are like the hands. They act on the information and insights that the CDP provides. What is a CRM (customer relationship management) platform? CRM software helps businesses manage
More here: CRM vs CDP: Differences and Use Cases
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