Sendingblue
Email marketing strategy consists of cold email and marketing emails. It’s easy to get confused between these two types of email so let’s clear it up for you. A cold email is sending a message to a stranger with the intent of building a mutually beneficial relationship. Marketing emails (or newsletters) are pre-written commercial messages sent to a group of subscribers who have consented to receive such communications. So yes, both approaches involve sending email but differ in tactics, tools, and use cases. This guide will help you further understand the differences between cold emails and marketing emails, including the best practices for sending both types. Cold email and marketing email: A Look at the Definitions What is a cold email? Cold emailing is when you send an unsolicited email to someone you typically don’t have a prior relationship with. Like cold calling, door knocking, or sales letters, cold emailing…
With the holiday season around the corner, your cry of ‘I’m a total mess’ is understandable. But fret not, by implementing our curated list of holiday marketing ideas you can close yet another year with a big bang. Now before we get to that it’s important to note that with the pandemic situation the online shopping trend is here to stay. More and more people are shopping online for safety reasons. It’s also very convenient to buy a gift and put in the receiver’s address to ship it directly if you cannot go visit them. For you then, the real challenge is to charm a mix of traditional and online shoppers. On top of it, there’s an additional hurdle of differentiating your brand in a pool of old and new players who are ready to claim their share. But like we said, we’ve got your back. Use these holiday marketing…
Order confirmation emails are an essential part of any ecommerce email marketing strategy and online shopping experience. Skipping them or doing them sloppily can cost you sales and customers. Let’s explore what information an order confirmation email should provide and what the best practices are. What is an Order Confirmation Email? Order confirmation emails are transactional emails sent as soon as an order is placed. They deliver the digital receipt to the customer to verify that the order went through. This means they’re strictly individual, sent in response to each customer’s order. Confirming an order is a basic customer service step every ecommerce business should take if it wants to be seen as serious and legitimate. If they don’t get a confirmation email, people would wonder if everything went right. And most likely, they’d keep your phone lines busy all the time. Luckily, it can easily be automated with a…
Your ecommerce email marketing strategy is a key part of your business. It will help you achieve a number of things, including keeping in touch with your loyal customers, updating them on their order information, and generating more sales. Email is still one of the most important marketing channels out there, but it’s doubly important for ecommerce businesses who need to touch base with their customers regularly about shipping information, order confirmations, and other transactional details. It’s the glue that holds your business together, creating an enjoyable customer experience and building trust with your buyers. Once put in place, your email marketing for ecommerce can help you consistently improve and grow your business over time. Related: What is Ecommerce Marketing? What’s Involved in Ecommerce Email Marketing? An ecommerce email strategy is slightly different to a normal email strategy because you not only have the usual promotional emails, you also have…
Black Friday Cyber Monday weekend is not the time to get fancy with your email subject lines. Forget coy, cutesy, and subtle. They need to be catchy yet dramatic. Think the written equivalent of blinking lights and balloons. Why? You ask. Around Black Friday, the fight for attention in the inbox is as ruthless as the Hunger Games. Your Black Friday subject line has to work overtime to get your customers’ attention because every other ecommerce site and retailer in the world is working their hardest to get consumer eyeballs on their deals too. And all of that in the space of just a few days. No worries, though. From a secret subject line sauce to 40 subject line ideas, we’ve got you covered. This blog post will give you all the weapons you need to arm your holiday sale emails for victory in the most combative of battles: the Black…
Ecommerce metrics literally show how your business is doing. Selling online without keeping track of your performance is like driving with eyes closed. Ecommerce marketing stops working after a while if you don’t measure and improve it. No business can survive if you don’t follow how you’re doing and compare progress over time. We know it’s hard to decide what online business metrics to monitor, especially if you’re at the beginning of your entrepreneurial journey. That’s why we compiled this short guide to the most important ecommerce metrics to start with. Which Ecommerce Metrics to Track? Revenue and sales, you’d say. That’s right, of course, but those two metrics don’t say much about how your business is actually doing and what its financial health is. You can be selling a lot without making any profit. Or you could be getting thousands of new customers a day at an excruciating price.…
Whether you’re building a software application that needs to send out emails, an ecommerce site that sends transactional messages to customers, or an automated performance report, using an email marketing API is absolutely essential. Email remains one of the most effective and direct forms of communication for businesses to interact with customers. Thanks to the help of email marketing service providers like Sendinblue, businesses are able to send bulk email campaigns to large groups of contacts and scale their one-to-one email messages to handle any volume without having to worry about email deliverability issues or setting up their own SMTP server. While online email marketing applications are great for designing and sending emails, sometimes businesses have more complex use cases for email that require the services of an email marketing platform to be directly integrated into a website or application’s functionality. This requires the use of an email marketing API.…
We’re proud to announce the acquisition of three companies to help us further develop our ecommerce offering: Metrilo, Chatra, and PushOwl. Our goal? To help businesses boost their ecommerce growth through analytics, instant messaging, and push notification tools. Read the Press Release What this means for Sendinblue users More features, more integrations, and an even better experience for our ecommerce customers! With these acquisitions, we’ll be offering new platform possibilities from 2022 onwards such as: Connecting your ecommerce store to get data and analytics on traffic, sales, and website visitor behaviorImproving conversion rates thanks to an improved and automated live chat featureLaunching push notification campaigns on your website Our teams are already working together to create an even more powerful marketing solution for you. A platform tailored for ecommerce businesses The pandemic prompted many small and medium-sized businesses to pivot towards ecommerce strategies. On the consumer side, online shopping increased…
It’s coming up to that time of year again – Halloween email marketing season! The short period when we’re bombarded with holiday promotions and Halloween emails packed with spooky images and content. With these tips you can make your Halloween newsletter stand out from the rest. Because it only comes once a year, this is an awesome opportunity to create fun and engaging Halloween emails that your customers will love. And they can lead to a MONSTER sales BOOOOst. Terrible puns aside, it’s important that you make the most of the Halloween marketing opportunities with a great email campaign. This article will examine the dos and don’ts of Halloween email marketing, along with some great example emails, to make sure your campaign is scary good (I guess I can’t help myself ). Tips and Inspiration for Your Halloween Email Marketing The Email Content Email content is arguably one of the…
WooCommerce abandoned cart emails should be among your top priorities when setting up your WooCommerce store or WordPress site. If you’re just starting on the platform, be sure to check out our beginner’s guide to WooCommerce email marketing. The problem is, WooCommerce doesn’t have a built-in feature that lets you send abandoned cart recovery emails right away. Given that 23% of all ecommerce shops worldwide are on WooCommerce, it’s a mystery why the platform doesn’t provide such an option. In any case, you’ll need to add an email marketing plugin. Let’s go over your options and the best practices for sending abandoned cart emails on WooCommerce. Why Recovering Abandoned Carts on WooCommerce is Essential 69.8% of shopping carts end up abandoned. That’s close to 70% of sales that could’ve happened but didn’t. So the average online store gets only about a third of the sales that it could’ve had. Can…