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Marketing is essential for small businesses. At least, it is if you want to increase your visibility and get more customers. The problem is, it’s easy to think that marketing costs an arm and a leg thanks to the sheer amount of tools, tips, and advice circling the internet. But it doesn’t have to be expensive. In fact, there are plenty of free high-quality marketing tools that can help you plan, streamline, and execute your marketing and get really great results while you’re at it. We’ve put together a list of some of the best free marketing tools to get you started. Free Email Marketing & List Building Tools Email is an essential channel for companies of any size so here are the top free marketing tools for small businesses to launch an email strategy. 1. Sendinblue Sendinblue’s free email marketing service lets you design beautiful emails with easy-to-use drag…
Got your Valentine’s Day email subject line already picked out? What if we told you the Covid-19 pandemic has changed the way consumers celebrate (and spend)? Valentine’s Day is always a popular shopping event. But the pandemic has caused a shift in consumer behavior on the holiday. US consumers spent $21.8 billion on Valentine’s Day 2021, down from a record high of $27.4 billion in 2020. While total spending decreased with the pandemic, consumers made considerably more ecommerce purchases in 2021 than in the past. Whereas they used to prefer experiential purchases like at restaurants and movie theaters, consumers on Valentine’s today have shown a preference for online shopping. To help you make the most of this changing consumer trend, we’ve put together a list of 100 Valentine’s Day email subject lines. In light of the shift toward ecommerce purchases on the holiday, email marketing will be more important than…
Klaviyo is one of the most popular email marketing services out there. It’s normal to wonder if Klaviyo is worth it when you see it recommended by influencers everywhere. But it’s always smart to check what Klaviyo alternatives are there, too. Comparing prices and capabilities will help you choose the best tool for your own needs. So here we’ve selected the top email marketing solutions that can be called Klaviyo competitors in terms of features and pricing plans. You can look at the price comparison table and explore how each one compares to Klaviyo to decide whether to switch or not. What Klaviyo offers Ecommerce focusedSMS MarketingAutomation — advanced triggers, split flows, combine emails and SMSSegmentation — behavioral and transactional data, customer profilesPersonalization thanks to extensive dataForms — including multi-step onesReports — focused on revenue, not email metricspredictive analytics — predict certain customer metrics and attributesEmail templates availableIntegrations with all…
Email sender name is the single most influential factor in whether recipients will open your email. It’s your brand reputation, condensed into under 200 pixels. Yet email sender name best practices are often overlooked. This blog post helps you understand why, in email marketing, sender name matters. It lays out all current industry best practices. After reading it, you’ll have the information you need to decide which email sender name best practices fit your brand and why. What is a sender name in email marketing? Sender name (also: from name) is the name displayed in your contacts’ inboxes. It’s different from the sender address (also: from address or from email), which includes an @ and a domain name. A from name displays 20-30 characters, depending on the email client, browser, and device. Open a Sendinblue account and send 9000 emails/month for free! >> The Four Facets of Sender Name It’s…
Using a double opt-in subscription system can improve your email deliverability as well as the quality of your contact list for better overall email marketing. There’s a never-ending debate in email marketing: single or double opt-in. While both sides have their pros and cons, it will always be up to you, the marketer, to decide which is best for your business. At Sendinblue, we recommend a double opt-in system for growing your email list. To show you why we think this approach is better, this article will go through the definition, benefits, and a few examples of double opt-ins. Afterward, you can decide whether or not you think this type of subscription is right for your business! Let’s start by defining double opt-in for those who aren’t familiar. What is double opt-in? Double opt-in is a system for adding new contacts to your email list. It involves collecting an email…
Benefits of Small Business Email Marketing Massive ROI Improve customer retention through consistent engagement Reach new customers through your online content Build a brand through thought leadership Drive sales with a customer loyalty program Promote new products or services Learn more about what your customers like and dislike Stay at the top of your customers’ minds for future needs If you’re a small business owner — regardless of the industry — email marketing can help you foster better customer relationships and build a stronger brand to drive conversions and growth. Small business owners often assume that email marketing isn’t for them, isn’t effective, or is just too expensive. This couldn’t be farther from the truth! In this article we’ll debunk some myths surrounding small business email marketing and prove just how effective it is for businesses of all sizes. Email marketing is frequently cited as the most lucrative form of…
Here we’ll answer five frequently asked questions about the preview text. You’ll learn everything you need to boost your open rates with the preview text of your next email campaign. The preview text is a short copy that displays below the subject line in many email clients, such as Gmail and Outlook. It’s a teaser that gives more info about the email. In one-to-one email exchanges, it’s often the email’s opening: “Dear Katja, Thanks for your email…” Most email marketing software, however, let you choose what preview text to be displayed. That’s because for business communication it’s important to control this real estate in the inbox. It’s additional space for your message. Relevant preview text increases email open rates. As an email marketer, you don’t want to waste this vital space. It’s your last chance to impress your readers in their inbox before they scroll on, leaving your email campaign…
Creating a slick buying experience is key to ecommerce growth. Imagine a world where customers get all the information they need exactly when they need it. And you get to show off your brand personality and build a relationship with each buyer at the same time. Sounds good, right? This is where automated ecommerce emails are your friend. These simple but powerful little messages are a fundamental part of ecommerce email marketing. They keep your customers informed about their orders, send visitors to your ecommerce website, and encourage return buyers. Ecommerce emails go one step further than the emails you might send as part of a marketing campaign and they provide a personal level of communication with your buyers. They also provide a great opportunity for you to encourage more future sales. Here are the types of ecommerce emails you need along with some ecommerce email examples to show them…
Struggling to find inspirational email newsletter examples? We’ve got you covered! Creating a professional email newsletter may seem like a daunting task. After all, there’s quite a bit of competition in subscribers’ inboxes. So what’s it take to get your newsletter opened and clicked-through? In this article, we’ll showcase 12 of the best email newsletters examples to give you an idea of what makes them top-notch. Even better, all the newsletters in this article were created by Sendinblue customers! With a tool like Sendinblue’s drag & drop email editor, email design is quick and easy — even for total beginners! Still, if you’re short on inspiration for your email newsletter design, it can be hard to get started. That’s where we step in! We hand-picked these 12 newsletter examples to showcase a variety of different industries, business sizes, design concepts, and target audiences. Of course, every newsletter is different. What…
Download our 2022 Holiday Marketing Calendar, complete with all of next year’s important marketing dates. Even better, we’ve put together tips for each month to help you create timely and impactful marketing campaigns. When you’re busy running a business, it can be hard to stay on top of every holiday, event, and sales period. We get it— you’ve got a lot on your plate. At the same time, producing holiday marketing content can really pay off. Holiday marketing, be it for Mother’s Day, Christmas, Valentine’s Day, or Black Friday, is one of the best ways to connect with customers and win them over. It’s also the time when shoppers are most engaged and ready to make a purchase. But, just remembering the dates isn’t enough. You also have to prep your inventory, plan your marketing campaigns, and then make sales of course! This is where we step in. To make…