Sendingblue: Which Email Sender Name Best Practices Fit Your Brand?

Sendingblue just issued a insightful blog:

Email sender name is the single most influential factor in whether recipients will open your email. It’s your brand reputation, condensed into under 200 pixels. Yet email sender name best practices are often overlooked. This blog post helps you understand why, in email marketing, sender name matters. It lays out all current industry best practices. After reading it, you’ll have the information you need to decide which email sender name best practices fit your brand and why. What is a sender name in email marketing? Sender name (also: from name) is the name displayed in your contacts’ inboxes. It’s different from the sender address (also: from address or from email), which includes an @ and a domain name. A from name displays 20-30 characters, depending on the email client, browser, and device. Open a Sendinblue account and send 9000 emails/month for free! >> The Four Facets of Sender Name It’s…

Read more: Which Email Sender Name Best Practices Fit Your Brand?