Sendingblue
If you’re looking into WhatsApp Business API, congrats on a sound business decision! WhatsApp is the most popular messaging app with a 98% open rate. This makes it a must-have channel for customer engagement and support. But which of the three WhatsApp solutions should you choose? There’s a big difference between WhatsApp and WhatsApp Business. The WhatsApp Business API adds even more layers of functionality for marketing. So, What Exactly is the WhatsApp Business API? An API connects two software tools together so they can talk to each other and share data. The WhatsApp Business API connects a marketing platform or CRM with the WhatsApp business solution. Access is granted through official WhatsApp business partners, mainly marketing SaaS providers. In short, your software needs a WhatsApp integration to be able to use WhatsApp API to send messages (Sendinblue users, watch this space! ). This is because the WhatsApp Business API isn’t…
Are you a power email sender? Campaign Monitor might be too costly for you. Fortunately, there are a lot of free and paid alternatives you can choose from. Digital marketing agencies love Campaign Monitor for a range of unique features, like private labeling, granular user permissions, and others. For a small business, these advantages don’t add any value – so why pay for them? Nevertheless, there are reasons why email marketers choose Campaign Monitor. Let’s start with taking a look at the best features of the product and then see how it compares to competitors’ offerings. Why email marketers choose Campaign Monitor Campaign Monitor is a straightforward email marketing solution with a user-friendly interface and simple features. Users always highlight the following pros of the tool: A rich collection of mobile-responsive email templates.A range of features for agencies: a client dashboard, multi-user access, private labeling, granular user permissions, special agency…
If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial. They are three different tools, aimed at different users. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. So can businesses use WhatsApp? Yes — and not only can they use it, they should use it. Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. It lets you reach your audience directly on their mobile devices. People are much more likely to open a chat message as soon as it chimes in than an email. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. However, it’s…
Let’s face it. Designing emails from scratch is no walk in the park. Luckily, there are tons of free email templates out there to make the process a whole lot easier and faster. We’ve rounded up 9 reliable sites where you can find over 600 responsive email templates at zero cost. Free email templates are THE go-to resource when… You have limited coding skills Using an HTML email template allows you to create beautiful responsive design emails without the frustration of writing all the code yourself. That means you won’t have to ragequit at 3AM after failing for the 30th time to get your email HTML to render correctly. You want to save time So you want to get your email campaign out quickly. Why re-invent the wheel? Using a ready-made email template is a whole lot faster than designing and building an email from scratch. All you have to…
As a financial services provider, you need a strategic way to reach your audience, preferably without spending a ton of money on ads. Enter email marketing, a way to communicate with potential and current clients while cultivating trust, adding value, and building authority. Millennials, in their consumer prime right now, are native users of all things digital and financial service companies should adapt to their expectations. So digital marketing is an absolute must. For those providing a financial service to consumers, it’s important to know the ins and outs of email marketing to make the most of your communications with customers. That’s why we’ve compiled actionable, game-changing tips to help financial service providers, financial advisors, and financial institutions do email marketing better. What Can Email Marketing Do for Financial Services? Paid search traffic for finance and insurance costs $3.44 per click and display network click is $0.86 (2022 data). However,…
Don’t just count on the luck of the Irish for your St. Patrick’s Day email marketing campaign. Here’s what you should know about the greenest holiday of the year. Consumers on St. Patrick’s Day 2022 are expected to make a major comeback compared to turnout in 2021. The National Retail Federation reported that only 49% of Americans celebrated the holiday in 2021, down from 57% the year before. To help you take your St. Patrick’s Day email marketing campaign to the next level, we’ve put together some marketing tips, subject lines, and email examples. Let’s take a look! St. Patrick’s Day Email Marketing Campaign Tips At its origins, this holiday celebrates the patron saint of Ireland, Saint Patrick. That said, it’s grown beyond its Irish roots and is now celebrated across the globe. In the US, consumers typically spend over $51 billion on St. Patrick’s Day. While this number isn’t…
If you’re looking for a SendGrid alternative, you’re probably in the market for a transactional email service. Although it offers other core email features as well, it’s what it’s best known for. Transactional emails are very different from marketing ones. Not only can any website or application make use of them, but they also need to be personalized with dynamic contact information to deliver registration info, order details, and password resets. That’s why speed, deliverability, and security are top priorities when choosing an email service provider. Let’s look at the SendGrid offering and how SendGrid competitors stack up. What SendGrid Offers SendGrid is a large-scale email solution, providing email automation, signup forms, and list management. It’s used by big name clients like Uber and Airbnb. However, it’s best known as a leading transactional email platform offering email Rest API and SMTP (Simple Mail Transfer Protocol). SendGrid is developer-oriented and usually…
You likely spend time and effort on your email design. But what about your email font? Have you ever wondered, “What’s the best font for email?” In email marketing, choosing the right font isn’t difficult, but it does require some careful consideration. The last thing you want is to spend hours crafting your email copy only for it to be unreadable or give a poor impression of your brand. Typography plays a key role in the look and feel of your email. It’s a powerful tool when it comes to capturing and holding the reader’s attention. With such a wide selection of fonts out there, choosing the best email font may seem overwhelming at times. In this guide, we’ll explain the different font families and font styles out there. As well, we’ll give you our recommendations on how to choose one that does justice to your brand image and drives…
One of the most common questions email marketers ask themselves is, “When is the best time to send an email campaign?” Ask this question to three different marketers, and you’ll probably get three different answers. Unfortunately, that’s not very helpful when you’re looking to boost engagement for your email marketing campaigns. Factors like time zones, whether it’s a work day or not, as well as the demographics and preferences of your target audience all affect a campaign’s open rate. (Not to mention the content of your email campaign itself!) At the end of the day, trying to consider every contact’s personal schedule, work hours, lunchtime, and everything in between can be overwhelming. Here at Sendinblue, we wanted to be able to give our customers a more precise answer to help you boost email engagement and drive conversions. When really is the best time to send an email blast? Thankfully, we…
Bounced emails can have a negative impact on your sender reputation and ability to land emails in the inbox. In this article you’ll learn 11 tried and tested tactics to decrease your email bounce rate for better email marketing results. Think about it: a subscriber willingly hands over their email to get valuable information from you and they end up not getting it – it’s a lose-lose situation for everyone. Unfortunately, bounced emails are a common part of email marketing. It happens; people change their email addresses without notifying the mailing lists they’re on, and accounts stay untouched for years before they get disabled. But having a high email bounce rate can be detrimental to your overall email deliverability, which is why it’s important to not overlook it. Instead, if you work on improving it, you’ll increase opens and click throughs and ensure you have a healthy list of subscribers…