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Bounced emails can have a negative impact on your sender reputation and ability to land emails in the inbox. In this article you’ll learn 11 tried and tested tactics to decrease your email bounce rate for better email marketing results. Think about it: a subscriber willingly hands over their email to get valuable information from you and they end up not getting it – it’s a lose-lose situation for everyone. Unfortunately, bounced emails are a common part of email marketing. It happens; people change their email addresses without notifying the mailing lists they’re on, and accounts stay untouched for years before they get disabled. But having a high email bounce rate can be detrimental to your overall email deliverability, which is why it’s important to not overlook it. Instead, if you work on improving it, you’ll increase opens and click throughs and ensure you have a healthy list of subscribers…
Let’s cut the fluff — email subject lines are a crucial deciding factor when a subscriber considers opening your email or not. For this reason, leave nothing up to chance. Optimizing your subject lines is an important part of any effective email marketing strategy. In this article, we’ll explain why this short snippet of text plays such a core role in campaign success and provide you with 150 top-notch subject line examples. Why Your Email Subject Line is So ImportantEmail Subject Line Question & AnswerHow long should my email subject line be?How can I add emojis to a subject line?What are good cold email subject lines?Can a good subject line help with email deliverability?How can I boost open rates with a good email subject line?How do segmentation and automation work with subject lines?150 of the Best Email Subject Lines ExamplesWelcome email subject linesFear of missing out (FOMO) subject linesPersonal &…
It might seem like a tempting shortcut to buy an email list…but growing your subscriber base in this way is actually a terrible idea. Let’s discuss why this practice should be avoided at all costs. A solid email list is the foundation of a successful email marketing strategy. Having a bunch of engaged subscribers with genuine interest in you and your product/service is one of your most valuable assets in digital marketing. But maybe you’re just starting out or venturing into a new line of business in a new market. Chances are that your email list is not yet as large as you’d like it to be. Lead generation can be slow. Suddenly, growing the mailing list from scratch seems like such a long and hard process. You start to lose patience. And then shady businesses approach you with an offer to sell you a list of emails. Tempted by…
What is email sender reputation? Sender reputation refers to the reputation of your email sending IP address that signals to email inbox providers whether or not you’re a spammer. It’s based on factors such as the content quality, quality of contacts, and engagement levels of previous emails sent from your IP address. Mailbox providers like Gmail use your IP reputation — also known as IP score, sender score, or email sender reputation — to determine whether or not your email should be delivered to the inbox. If you want to make sure your emails don’t get sent to your contacts’ spam folders, the first step is avoiding common mistakes that damage the reputation of your sending IP address. Experienced email marketers know that it’s not just about getting the job done. It’s about getting the job done right the first time. You don’t want to invest time crafting a beautiful,…
What is email list cleaning? Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is a clean email list that yields more effective interactions with contacts. Are you in need of some email list cleaning? If you’re having trouble with email campaign engagement or deliverability, it could be just what the doctor ordered! So you’ve noticed that your email campaigns or newsletters aren’t getting the proper amount of engagement — or maybe they’re not reaching the inbox at all! One solution could be cleaning your email contact list to remove contacts who are uninterested, irrelevant, or disengaged. Manage my email contacts with Sendinblue >> The Benefits of Email List Cleaning Before we get to how to clean up your email list, it’s important to know why you should make the effort in the first…
The newsletter signup form is the first step of an email marketing strategy. It gathers email subscribers you can legally send marketing emails to. Without it, you have no email addresses to send newsletters to, i.e. no mailing list. That’s why you should create your email signup form before you need to send your first marketing email. The newsletter signup examples here show best practices in placement, incentives, design, and copy for growing your mailing list. Great Newsletter Signup Examples and Why They Work What’s the purpose of a newsletter subscription form? To attract people to subscribe to our mailing list, right? The best signup forms attract subscribers by looking good, playing by the rules, and answering the question, “What’s in it for me?” that potential customers have. Let’s look at how different companies do that. Offer an incentive First and foremost, an email newsletter signup should incentivize people to…
Newsletter design. Is it a walk in the park? Or, is it rocket science? Depends on who you ask… Email newsletters are a staple of any effective digital marketing strategy. They give you direct access to your contacts’ inboxes. They let you create personalized content. Best of all, they are highly cost effective. But once you’ve covered the basics of how to create a newsletter, it’s time to pay attention to newsletter design. Beyond driving conversions, a newsletter is supposed to convey your brand’s image, build credibility in the eyes of your audience, and cultivate a community around your product or service. Knowing how to design a newsletter will help you do just that! Now, you may be thinking, “I’m no artist… How am I supposed to know how to design a newsletter?” That’s where we step in. Newsletter design may seem like a tall task, but using the…
Ecommerce platforms are enablers of growth for any small business. There has never been a better time to take your brick-and-mortar store online. An online shop lets you reach markets outside of your immediate geo location, serve your loyal customers from the comfort of their own homes, and boost your bottom line by driving more sales. What’s not to like? Except, building an ecommerce website can feel incredibly overwhelming. Luckily, there are a ton of dedicated, cheap ecommerce platforms out there that make it quick and easy. We’ve selected the best ecommerce platforms for small business to help you set up an online storefront and start selling products. If the fear of searching for an ecommerce solution is holding you back – don’t let it! This is the perfect time to create an ecommerce store to complement in-person shopping opportunities. The Best and Cheapest Ecommerce Platforms Let’s start the roundup…
Looking for Valentine’s Day newsletter ideas, email subject lines, and templates? We’ve got everything you need to create a Valentine’s Day newsletter campaign that’s tailored to your target audience. Love it or hate it – Valentine’s Day is a huge revenue driver. In 2021, US consumers spent $21.8 billion on Valentine’s Day gifts. That comes out to about $165 per person! What will 2022 hold? Well, over three-quarters of consumers say it’s important to celebrate Valentine’s Day given the state of the pandemic. Whatever sector you’re in – B2B, B2C or nonprofit – don’t miss out on an opportunity to grow revenue with Valentine’s day email marketing. Maybe you’re sending a Valentine’s Day newsletter with themed content to drive donations for your nonprofit. Perhaps you’re planning a massive multichannel Valentine’s Day campaign to drive sales. Or you’re a B2B looking for opportunities to stay current with your audience. If any…
Marketing is essential for small businesses. At least, it is if you want to increase your visibility and get more customers. The problem is, it’s easy to think that marketing costs an arm and a leg thanks to the sheer amount of tools, tips, and advice circling the internet. But it doesn’t have to be expensive. In fact, there are plenty of free high-quality marketing tools that can help you plan, streamline, and execute your marketing and get really great results while you’re at it. We’ve put together a list of some of the best free marketing tools to get you started. Free Email Marketing & List Building Tools Email is an essential channel for companies of any size so here are the top free marketing tools for small businesses to launch an email strategy. 1. Sendinblue Sendinblue’s free email marketing service lets you design beautiful emails with easy-to-use drag…