Subscriber Management
Email list management can be a struggle for both email marketing beginners and experienced professionals. Your audience’s behavior changes constantly and you need to respond fast to keep an up-to-date email list for marketing purposes. A strong email list management strategy makes your emails more successful. Well managed, organized, and engaged lists help you deliver relevant messages and boost email engagement. As a busy email marketer, you shouldn’t be wasting time updating your subscriber lists regularly. Adopting the email list management best practices on this list will save you time and effort. What is email list management? Email list management is a set of activities aimed at keeping a healthy contact list. They include qualifying email subscribers, grouping them based on shared characteristics, monitoring email engagement, and making adjustments on a regular basis. For best results, email list management also involves removing inactive subscribers (which is the hardest part for
How do you build an email list fast? A catchy lead magnet will do the trick, right? Not exactly. You’ll need an email list building tool to get things off the ground. Email list-building software is where you go to build a high-converting landing page, create a lead capture form, and then store those captured contacts. In other words, it makes or breaks a list-building campaign. With that in mind, the quality of your list-building tool is essential. There are many solutions available, each quite different from the others. To help you choose, we’ve narrowed down the list to the eight best email list-building tools. What Is the Best Way to Build an Email List? First, set a clear objective — what do you need this list for? What are you going to do with the collected subscribers? Do you want to capture leads in the early stages of their
What is email list cleaning? Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is a clean email list that yields more effective interactions with contacts. Are you in need of some email list cleaning? If you’re having trouble with email campaign engagement or deliverability, it could be just what the doctor ordered! So you’ve noticed that your email campaigns or newsletters aren’t getting the proper amount of engagement — or maybe they’re not reaching the inbox at all! One solution could be cleaning your email contact list to remove contacts who are uninterested, irrelevant, or disengaged. Manage my email contacts with Sendinblue >> The Benefits of Email List Cleaning Before we get to how to clean up your email list, it’s important to know why you should make the effort in the first…
Using a double opt-in subscription system can improve your email deliverability as well as the quality of your contact list for better overall email marketing. There’s a never-ending debate in email marketing: single or double opt-in. While both sides have their pros and cons, it will always be up to you, the marketer, to decide which is best for your business. At Sendinblue, we recommend a double opt-in system for growing your email list. To show you why we think this approach is better, this article will go through the definition, benefits, and a few examples of double opt-ins. Afterward, you can decide whether or not you think this type of subscription is right for your business! Let’s start by defining double opt-in for those who aren’t familiar. What is double opt-in? Double opt-in is a system for adding new contacts to your email list. It involves collecting an email…
You’ve probably heard about the importance of email list building. Maybe you’ve heard “the money is in the list” or you’ve just learned enough about online business to know it’s the best way to reach your customers. However, there’s a teeny problem. You don’t know the secret sauce for getting more signups. You may know about email signup forms and a little about the importance of double opt-ins. But you’re not sure what you can do to bring people to your signup forms and encourage them to subscribe to receive your awesome content. You’re not alone. Everyone wants to grow their email list because it’s the best way to reach customers. Read on for 16 proven methods of building email lists. 16 Tried and True List-Building Strategies What does your customer want? The #1 reason anyone will subscribe to an email list is that they want something they feel is…
Guest post by Screen Media Group (Sendinblue Expert Partner) Screen Media Group is a full service digital marketing agency based in Miami, Florida. SMG’s main focus is to provide digital marketing solutions (ecommerce, inbound marketing, media buying) using the best tools, but also implementing tried and tested strategies to boost the performance, visibility and credibility of all kinds of businesses. Sendinblue has been an awesome addition to our toolbox in recent months, as it has allowed us to come up with creative and practical workarounds to meet our clients’ needs. Any agency looking for a quick, responsive and intuitive suite for automation, email design and some level of CRM should try using Sendinblue and become a partner, as we did. Data is the most valuable asset a company can have. As a marketing agency, Screen Media Group knows the effect data can have over people, products and a brand’s success…