Sendingblue: What Is Double Opt-In? Why You Need It & How to Set It Up.

Sendingblue just posted a new interesting blog:

Using a double opt-in subscription system can improve your email deliverability as well as the quality of your contact list for better overall email marketing. There’s a never-ending debate in email marketing: single or double opt-in. While both sides have their pros and cons, it will always be up to you, the marketer, to decide which is best for your business. At Sendinblue, we recommend a double opt-in system for growing your email list. To show you why we think this approach is better, this article will go through the definition, benefits, and a few examples of double opt-ins. Afterward, you can decide whether or not you think this type of subscription is right for your business! Let’s start by defining double opt-in for those who aren’t familiar. What is double opt-in? Double opt-in is a system for adding new contacts to your email list. It involves collecting an email…

Read more here: What Is Double Opt-In? Why You Need It & How to Set It Up.