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When it comes to eCommerce and retail, creating shopping experiences across multiple channels is essential to the modern consumer. Taking an omnichannel approach in retail is becoming increasingly important, as today’s customers expect a seamless user journey, wherever and whenever they browse and shop for products. Brands must leverage new technologies and utilise the tools available to them, to help them achieve an effective omnichannel strategy.   New technology and trends influencing today’s retail strategies  Today’s shoppers seek easy navigation and browsing, frictionless routes to purchase and flexible payment and shipping methods. So, the onus is on retail brands to meet consumer expectations and delight them with a seamless customer experience throughout the user journey.   Browsing and buying behaviours are forever changing, and we’ve seen an accelerated shift due to the COVID-19 pandemic. With advanced technology, brands can deliver immersive commerce experiences to consumers online. This has heightened customer expectations,…