Top Deliverability’s Blog
Mapp: What Is Domain Alignment, and Why Does It Matter?
- May 17, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Mapp
Mapp just posted a new brilliant blogpost:
Trust is crucial in the online world. After all, customers are only communicating with technology, trusting it with confidential information or even financial transactions. But how does one establish trust in a brand digitally? One option is a BIMI mark for emails. Just like a verification badge or blue checkmark on social platforms, it creates trust in your brand while directly communicating with customers. BIMI shows your logo in inboxes, reassuring recipients that your brand really is behind the communication. It also makes your messages stand out between less colorful email previews. Another option is domain alignment. We see more and more demand for domain alignment, and I predict this to be a trending topic in the coming years. In this blog, I’ll dive deeper into the definition and the benefits of aligning domains. Generally, deliverability is a matter of trust and reputation. Email providers want to deliver messages…
Read more from the original source: What Is Domain Alignment, and Why Does It Matter?
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