Holiday Marketing
Let’s face it. No matter how hard you try, it’s difficult to ever be completely prepared for the holiday season. Hopefully, you’ve prepared your store or office to make sure you’re providing the best experience to customers. But what about your online marketing? A tool like email marketing makes it quick and easy to promote your business and drive sales during the holiday season. Whether you sell products to customers, offer services to other businesses, or run a nonprofit organization — there are plenty of last-minute emails you can send out before the end of the year. Here are 15 ideas to help you get started Table of ContentsLast minute email ideas for consumer-facing businessesLast minute ideas for business-to-business holiday emailsLast minute nonprofit holiday email ideas5 tips to make your last-minute holiday marketing ideas feel expertly writtenPut these last minute ideas into action Last minute email ideas for consumer-facing businesses…
Last year’s holiday season was something the likes of which none of us had ever seen. COVID-19 impacted everything for people all over the world,
Imagine it’s Wednesday, December 1st, 2021. Giving Tuesday has come and gone. You’ve participated in a global day of giving, raised some impressive funds, and gained valuable learnings to apply to the next year. Nicely done! Now it’s time to create a Giving Tuesday thank you campaign that turns the holiday into a launching pad for record-breaking year-end donations. To build on your Giving Tuesday momentum, you need to plan your thoughtful follow-ups in advance. Make sure you’re saying these three things to your supporters once the big day is in the books: Table of Contents1. Thank you2. We’re counting on you beyond Giving Tuesday3. Here’s what we accomplished togetherExtend your Giving Tuesday success with a thoughtful “thank you” campaign Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations 1. Thank you…
It used to be that holiday marketing was a game of numbers. You could look at last year’s numbers, browse through this year’s predictions and have a good idea of where you should spend your marketing budget for the holidays. Of course, that was pre-COVID-19 and things have changed. And while 2020 seemed like it was a lot of chaos, spending was up over 2019 and this year looks to be even better. According to the National Retail Federation, holiday retail sales are forecasted to increase by 8.5 – 10.5%! Of course, this is great news if you’re in retail but it can also indicate that sales will be up with other industries as well. If you have the right holiday marketing plan. Just like last year, no matter what industry you’re in, there are a few important facts to keep in mind when planning your holiday marketing this year:…
There’s no denying that “it’s beginning to look a lot like Christmas.” I don’t know why, but usually this time of year I’m annoyed by seeing Christmas items out before Thanksgiving. I guess I’ve always felt that other important holidays were being overshadowed by Christmas. But this year is different. This year, I started Christmas early. I’ve already purchased the most important gifts I’ll be giving and started planning out my decorations and making small purchases to make our house glow with Christmas. I’m not sure why I’m so excited for the holiday this year. Maybe it’s the lingering effects of pandemic response or the concern over shipping delays, or just maybe it’s the fact that this year is our first Christmas in our new home. There’s so much to do and always so little time but I’m determined that there will be no doubt in this house that the…
It’s getting down to the wire, the holidays are fast approaching and now is the time to bring your A-game on social media. People have been shopping for a few weeks already. Now is the time to capture your audience’s attention, show value, gain engagement, and share your offer. You may be wondering what you can do to increase engagement, create a lasting impression and boost business. You don’t want to waste your time posting things that don’t get results. Watch this on-demand webinar to see how you can boost business with social media: In this on-demand webinar, you’ll learn: Strategies to gain engagement and beat the algorithmHow to use social media ads to reach your target audience to sell moreWhy you need to combine your social strategy with other marketing channels to increase success year-round Social media is great, but if you’re putting all your eggs in one basket,…
If the holidays are an important time for your small business, there’s a good chance holiday planning is already in the back of your mind. While you may not have all your plans finalized, you know that the next couple of months are going to go fast and the season will be gone before you know it. And you’d be right if you’re thinking that it can’t hurt to get some holiday email marketing tips to help you increase your sales this season. After all, when it comes to your holiday marketing, no tool will offer more opportunities to increase sales than email marketing. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. Here are 6 holiday email marketing tips to keep in mind…
Did you know that last year, spending on Small Business Saturday reached a record high of $19.8 billion? With more than 50 percent of Americans reporting that they shop small on the holiday, you want to make sure your small business doesn’t miss out! We’re here to help you take advantage of that spending with some proven Small Business Saturday ideas. The fact is — We love small businesses. In fact, it’s our mission to help small businesses to do more and grow more with our tools and guidance. So read on for everything you need to know about Small Business Saturday 2021, and some ideas you can use to rake in some of the spending as Americans shop small! Table of ContentsWhat is Small Business Saturday?When is Small Business Saturday 2021?6 Small Business Saturday ideas you can use to sell more this year1. Own your identity as a small…
Cyber Monday sales reached $10.8 billion in 2020, an increase of over 15 percent from 2019. Small businesses stand to rake in some major Cyber Monday revenue if they can put together a compelling offer and effectively promote it with an email series. Not sure how to take advantage of all that spending? You’ve come to the right place! In this article, I’ll help you get prepared to send a sales-generating Cyber Monday email, and I’ll share some real Cyber Monday email examples to help inspire your campaign. Table of ContentsWhen is Cyber Monday 2021?How to create a great Cyber Monday email campaignHow to write the best Cyber Monday subject linesThe 4 best Cyber Monday email examplesReal-world example: How one small business made $67,000 from their Cyber Monday emailCyber Monday templates for your email campaign Get all the tools you need to quickly find new customers and grow your retail…
Black Friday is when the holiday insanity truly begins. But with that shopping frenzy comes an incredible opportunity for you small business to drum up a lot of holiday sales. In fact, in 2020, people spent $9 billion on Black Friday, up over 21 percent compared to 2019! To take advantage of one of the biggest shopping holidays of the year, you want to plan your Black Friday email campaign ahead of time, and rather than wait for the day to arrive, you should start sending emails early. Once your customers know to expect your email on Black Friday, you can use your next email to present a unique offer, and then make sure the best deals go to your best customers. We’ll show you how. Read on for our tips to make this your most successful Black Friday email campaign yet, along with templates and real-life examples that will…