Holiday Marketing
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. Table of ContentsHow Halloween promotions can benefit your business11 Ideas for Halloween promotions1. Use Halloween email templates2. Create a Halloween-themed landing page3. Develop…
Thanksgiving is not only a time to spend with family and friends being grateful for what you have, it’s also the unofficial kickoff to the holiday shopping season. An estimated 58 million people shop online during Thanksgiving weekend. In 2020, most online sales were made on Black Friday and Cyber Monday. Even with COVID-19 impacting the economy, people still spent $10.8 billion on Cyber Monday in 2020. Capture this audience early and get them ready to log on to your store with these Thanksgiving marketing ideas. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail 10 Thanksgiving marketing ideas to promote your store Large retail chains with robust marketing budgets offer and promote Thanksgiving discounts. And, while it may seem intimidating, you can compete with large businesses. Running your own Thanksgiving promotion gets…
With the holiday season around the corner, your cry of ‘I’m a total mess’ is understandable. But fret not, by implementing our curated list of holiday marketing ideas you can close yet another year with a big bang. Now before we get to that it’s important to note that with the pandemic situation the online shopping trend is here to stay. More and more people are shopping online for safety reasons. It’s also very convenient to buy a gift and put in the receiver’s address to ship it directly if you cannot go visit them. For you then, the real challenge is to charm a mix of traditional and online shoppers. On top of it, there’s an additional hurdle of differentiating your brand in a pool of old and new players who are ready to claim their share. But like we said, we’ve got your back. Use these holiday marketing…
If you’re contemplating a Thanksgiving fundraising appeal, you may be wondering how to compete with the media noise of the holiday season. This is a crucial time for fundraising because 30% of annual giving happens in December, but it’s also a time when your audience is most overwhelmed by sales and nonprofit messaging. You need to find a way to connect quickly with potential donors and inspire them to make a donation. Thanksgiving is the perfect time for gratitude messaging — people are in a giving mind-frame, and you can incorporate the Giving Tuesday program into your campaign. Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations Elements of a great message To craft an effective Thanksgiving fundraising appeal message, focus on three things: Gratitude (yours or your donors’) NeedHope Donors like to…
Black Friday Cyber Monday weekend is not the time to get fancy with your email subject lines. Forget coy, cutesy, and subtle. They need to be catchy yet dramatic. Think the written equivalent of blinking lights and balloons. Why? You ask. Around Black Friday, the fight for attention in the inbox is as ruthless as the Hunger Games. Your Black Friday subject line has to work overtime to get your customers’ attention because every other ecommerce site and retailer in the world is working their hardest to get consumer eyeballs on their deals too. And all of that in the space of just a few days. No worries, though. From a secret subject line sauce to 40 subject line ideas, we’ve got you covered. This blog post will give you all the weapons you need to arm your holiday sale emails for victory in the most combative of battles: the Black…
If your nonprofit relies on end-of-year giving initiatives, you may set your sights on the holiday season as a chief source of funding. There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable. If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few. As you seek new ways to boost donations, keep digital and in-person opportunities in mind. Both hold the power to attract new donors while also improving engagement among long-time supporters. To help, we’ve highlighted a few of the most compelling fall fundraiser ideas that will get donation levels up long before the holiday season arrives. Keep your organization growing with expert advice and all the tools you need, all…
Getting ready for Halloween is fun, but it can be hard work, too. Hollowing out a pumpkin. Carefully applying fake blood. Trying to put together a costume to rival Chica the spider-dog’s. Like most prep, crafting a Halloween email campaign that gives your subscriber goosebumps (in a good way) takes preparation and creativity. To help you out, we’ve handpicked some scarily good ideas to help you spice up your Halloween emails. Check out these tips and start brainstorming how to turn your campaigns from good to… devilishly good. Table of Contents Ideas and email examples for your Halloween email campaigns Include a trick and a treat in your Halloween emails Ensure your Halloween email marketing looks devilishly good Create Halloween emails that build up the suspense Customize your Halloween email marketing campaigns Free all kinds of creative monsters in your Halloween emails Halloween email subject lines to increase your open…
It’s a well-known fact that real estate slows and grows according to the season. Things heat up in the spring, sales hit their peak during the summer, and then rapidly fall as winter approaches. This pattern makes it easy to plan ahead, but it can also spark complacency, which is evident as Thanksgiving draws near. Anticipating the holiday season and accompanying slowdown, some agents reduce their outreach efforts and approach to Thanksgiving real estate transactions. It’s easy to feel discouraged by seasonal trends, but that doesn’t mean you should give up during the cooler months. Thanksgiving real estate success stories are possible — these victories simply require a change in strategy. Below, we explain why Thanksgiving real estate marketing holds so much potential. We make it easy for you to have a growing and connected client base with all the marketing tools you need, synced to the tools you’re already…
Fall is always exciting. Traditionally, friends and family get together, the streets buzz with shoppers, restaurants are full, and gifts are exchanged. While some of that may be curbed this year due to the coronavirus — it’s still a time for joy and merriment. It is hard to believe, but fall is just around the corner. Kids will be heading back to school — whether virtually or in-person — and business owners are gearing up for the season. Restaurants are creating autumn-inspired menus. The latest fall fashions and decorations are filling up window displays, website pages, and social media ads. Local businesses are thinking up exciting offers, and ecommerce stores are getting makeovers. Holidays are an excellent opportunity for business owners to maximize business and, at the same time, strengthen customer relationships with their fall newsletter. That’s why below, we’re sharing our best fall newsletter ideas, plus some fall email…
I just think “October” and I start to giggle. I love the change in the weather, decorating for Halloween, and knowing that the holiday season is here. Don’t freak out. While you can, and should, plan out your holiday marketing well in advance, you don’t have to be so far ahead when it comes to all of your newsletter content. When it comes to newsletters, you can handle the holiday season one month at a time. So, take a deep breath, relax, and let’s take a look at some October holidays, newsletter ideas, and subject lines that you can use for content in your next newsletter. Table of ContentsOctober holidays — 2021October newsletter ideasOctober newsletter subject linesOctober 2021 holiday and marketing planning infographic October holidays — 2021 While it may seem that Halloween is the only holiday this month, it’s just not true. Stand out from the crowd by celebrating…