Holiday Marketing
There’s nothing small about holiday marketing when it comes to small business. In 2020, consumers spent over $784 billion during the holiday season. That’s an increase of more than 8 percent, and there’s no reason to believe 2021 will be any different. Hopefully, you’ve already started thinking about some holiday marketing ideas and a plan to make sure you get a piece of all of that holiday spending. But if you haven’t, don’t worry! The goal of this holiday marketing plan is to get you ready for the upcoming holiday season and offer simple strategies to help you be a better marketer and make the most of this important time of year. Table of ContentsDownload our free 2021 holiday marketing planHow to prepare for your holiday marketingSeasonal shopping daysThings to keep in mind as you head into the holiday season4 must-do holiday marketing ideas1. Offer a coupon2. Plan an event (in-person…
What’s your Thanksgiving email marketing strategy look like? This year is a bit different than Thanksgivings past, so it’s more important than ever to have your turkeys in a row when it comes to your business’s holiday campaign. Thanksgiving is the American holiday. It’s a time for families and friends to come together. It’s a time to give thanks and enjoy delicious food. It’s also when the holiday shopping season starts to pick up speed. But sending genuine best wishes and promoting your business can be a tricky balance to strike. That’s why we’ve researched the perfect thanksgiving email and how to write one with a simple two-part strategy. Basically, your thanksgiving email campaign should: Connect with your audience on a personal and sincere level;Subtly sign-post upcoming holiday sales. Keep reading to learn more about this two-part strategy, the message you want to get across, and some email tips to…
Do you know what holiday emails you’re sending your subscribers this season? Whether you want to drive online sales, boost year-end donations, or get shoppers into your store this holiday season, email marketing can help. Start with the perfect holiday email template. Then, customize your message to show off your unique products, services, or mission. Need some help getting started? Check out these 30 creative holiday email ideas: Table of Contents1. Holiday preview sale2. Cyber Monday offer3. Free shipping4. Gift card bonus5. Holiday gift guide6. Holiday coupon7. Sample sale8. End-of-year update9. Extended or alternate holiday hours10. Early pricing11. Naughty or Nice12. Say thanks13. Holiday announcement14. Holiday video15. Tie in social media16. Black Friday offer17. Look ahead to the New Year18. Last-minute reminders19. Gift certificates20. Celebrate your success21. Holiday event22. Gift packages23. Small Business Saturday24. Share a story25. Shipping deadlines26. Affordable gift ideas27. Local gift ideas28. Photo contest29. Fundraising campaign30. Giving TuesdayTurn…
Green Monday is the last day before Christmas to bag all-important online sales. But more than that, it’s a chance to win your customers’ loyalty long-term by helping them out during a busy and expensive time of year. The challenge is standing out in a season full of sales and special events. Read on to discover how to get your online store ready for Green Monday success. Offer holiday deals and discountsStay profit-smartOffer free shippingSet a start timeBuild anticipation on emailCreate a buzz on social mediaGet great graphicsCreate user-generated contentUse personalizationCreate a gift guideGet your tech in orderGive back What is Green Monday? You’ve heard of Black Friday deals and Cyber Monday sales, but you might not be so familiar with Green Monday. Green Monday falls on the second Monday of December. The name was coined by eBay back in 2007. It describes the spike in sales figures they experience…
Small Business Saturday is a golden opportunity for small businesses to lay the groundwork for year-round success. You can boost sales, raise awareness of your brand, and strengthen ties with your local community. But with so many small businesses competing for attention, it’s easy to get lost in the noise. Check out our Small Business Saturday ideas and make sure your brand stands out from the crowd: Register your businessOffer deals and discountsLink up with other businessesGet customers back in storeHost an event Send email campaignsUse social mediaGet great graphicsCreate user-generated contentTell a storyGive back When is Small Business Saturday? Small Business Saturday is a shopping holiday held on the Saturday after Thanksgiving. It was created 10 years ago by American Express to help small businesses promote themselves. It’s since become a popular annual event. 70% of Americans surveyed are aware of the occasion. In 2019, consumers spent $19.6 billion on…
The holidays are a challenging but potentially profitable time for restaurants. Demand picks up, as does competition from other restaurants. This holiday season, restaurants may be struggling, trying to get back in the game after COVID-19 restrictions have caused restaurant dining activities to fluctuate in never-before-seen ways. That’s why developing a robust holiday marketing plan well ahead of time is crucial for success at this time of year. Don’t worry if you’re not sure where to start. I’ve got some great restaurant holiday promotion ideas that can help you stand out from the crowd and build lasting customer relationships this holiday season! Get the tools and guidance you need to find new customers and keep your regulars coming back for more. Start a Free Trial of Constant Contact for Restaurants 1. Send a holiday card This restaurant holiday promotion idea is probably the most simple yet, also the one least remembered. Sending…
Many home services business owners close up shop during the annual holiday slowdown. After all, not many people seek out home services like construction projects or schedule electrical work around the holidays. You might be surprised to learn that this time of year offers many unique holiday marketing opportunities for home services businesses. All it takes is a little creativity and holiday spirit. Not sure where to start? Here are 17 marketing ideas to help you get the most out of the holiday season. Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial of Constant Contact for Home Services and Construction 1. Leverage your offseason slowdown Consider the authentic approach. Customers are more likely to empathize with an honest disclosure that business is slow over the holidays. Here are a few compelling ways you can connect with prospects…
Good marketers have one thing common with the Stone Age people—an acute awareness of emotions playing a huge role in the survival of the fittest game. How so? Well, trusting their gut feelings, our hunter-gatherer ancestors were able to put food on their tables. In a similar vein, marketers who dish out emotional holiday marketing campaigns can cut through the clutter and push ahead of their competitors. Which brings us to the question: Why an emotional connection with consumers is necessary. For starters, if you tug at their heartstrings, they cease to be price-sensitive and become 2 times as valuable as highly satisfied customers. Such individuals are also 8.4 times more likely to trust the brand and 7.1 times more likely to follow your recommendations and purchase more. Again, even if some don’t purchase at all, they still play an important role in helping emotion-laden campaigns go viral. With this…
Giving Tuesday (November 30, 2021) is right on the heels of major retail holidays like Black Friday, Small Business Saturday, and Cyber Monday. It’s the perfect time for your supporters to take a break from the hustle of holiday shopping and embrace the spirit of giving. One of the best ways to fundraise online on this giving holiday is to send out a Giving Tuesday email series. Read on for our tips on sending Giving Tuesday emails that actually inspire donations, along with some examples and templates you can use for a successful fundraising holiday! Table of ContentsHow can your organization get donations this Giving Tuesday?3 Giving Tuesday email examples that motivate people to donate1. Start with a compelling headline2. Tell a powerful story3. Make giving as easy as possibleGiving Tuesday email templatesDon’t miss out on your Giving Tuesday gifts Keep your organization growing with expert advice and all the…
In most areas of the nation, the holiday season can be a struggle for selling and buying real estate. Most families want to be settled in their home before the rush of holiday parties and errands, and businesses also want to feel settled in time for the busy season. Snowstorms and blustery weather don’t help sell homes either. So how can real estate professionals continue to close deals and sign new contracts during November and December? The answer is by implementing proven holiday real estate marketing ideas that are targeted specifically to your local community. By planning a marketing campaign that integrates both digital and non-digital opportunities for outreach, agents and brokers can continue to grow their businesses and increase their contacts to sell more during the holiday season. Keep in mind that the holidays can be a tricky time with so many different traditions to honor. To get an…