Constant Contact: How to Write an Effective Holiday Marketing Email

Constant Contact just posted a insightful blog:

It used to be that holiday marketing was a game of numbers. You could look at last year’s numbers, browse through this year’s predictions and have a good idea of where you should spend your marketing budget for the holidays. Of course, that was pre-COVID-19 and things have changed. And while 2020 seemed like it was a lot of chaos, spending was up over 2019 and this year looks to be even better. According to the National Retail Federation, holiday retail sales are forecasted to increase by 8.5 – 10.5%! Of course, this is great news if you’re in retail but it can also indicate that sales will be up with other industries as well. If you have the right holiday marketing plan. Just like last year, no matter what industry you’re in, there are a few important facts to keep in mind when planning your holiday marketing this year:…

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