Holiday Marketing
We’re facing the dawn of a new year and people are talking about ‘New Year’s resolutions’ but I don’t want to talk about resolutions. I imagine that most people have abandoned them by the time Ditch New Year’s Resolutions Day (Jan. 17th) comes around anyway. Don’t worry, I’m still going to give you a bunch of January holidays, newsletter ideas, and subject lines but instead of talking about resolutions, I want to talk about opportunities. I don’t care about what you may have left unfinished or even what you did last year — except perhaps how it’s going to shape this year. What I care about is how you feel. Are you excited? Scared? Apathetic? A mix of all three? Yeah, that’s usually me. Although, this year, I feel more resolute, or rather steadfast, than ever before. What I mean by that is that I’m not focused so much on…
The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don’t want to shove off until the last minute. There’s going to be a lot of spending going in over the next month or so, which is why it’s important to have a plan for reaching your customers and prospects before your competitors do. Haven’t started planning your campaign yet? Don’t panic. We’ve mapped out a comprehensive guide with everything you need to launch a holiday marketing campaign this season. From offer templates to free holiday-themed stock photos, we’ve peppered this step-by-step guide with resources…
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it. These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet. While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience. To help you plan for trending…
We’ve put together a full year’s worth of marketing ideas for retail that will help you get sales from new and existing customers all year long. Use the list of retail marketing holidays below to plan your 2022 marketing. But first, we’ll review some of the marketing tactics we’ll recommend in the retail marketing calendar. Table of ContentsKey marketing tactics for retailMonthly marketing calendar with ideas for retailYear-round marketing ideas for retailIt’s time to step up your retail marketing Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail Key marketing tactics for retail Here are some of the main marketing tactics we’ll recommend below in our retail calendar. Email Sign-Up Tools: Capture customer information both on and offline through Sign-Up Forms on your website and social media pages, as well as using a…
Download our 2022 Holiday Marketing Calendar, complete with all of next year’s important marketing dates. Even better, we’ve put together tips for each month to help you create timely and impactful marketing campaigns. When you’re busy running a business, it can be hard to stay on top of every holiday, event, and sales period. We get it— you’ve got a lot on your plate. At the same time, producing holiday marketing content can really pay off. Holiday marketing, be it for Mother’s Day, Christmas, Valentine’s Day, or Black Friday, is one of the best ways to connect with customers and win them over. It’s also the time when shoppers are most engaged and ready to make a purchase. But, just remembering the dates isn’t enough. You also have to prep your inventory, plan your marketing campaigns, and then make sales of course! This is where we step in. To make…
Once the flurry of the holidays has died down, people usually reflect on the past year and make plans for the new one. You’ve probably spent much of the past quarter focused on Black Friday and Cyber Monday ads, since this time period generates nearly half of holiday shoppers. But New Year ads offer a new opportunity for you to capture post-holiday shoppers while they’re still feeling festive. Holiday sales are expected to grow by 8.5% this year, and a New Year ad campaign can help you connect with eager shoppers. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail How you can benefit from New Year ads New Year ads are a great way to reach people after they’ve opened their gifts and are coming down from the holidays and looking forward…
We’ve put together a full year’s worth of marketing ideas, tailored for nonprofit organizations to help keep community members informed, active and engaged all year long. Use the holidays below as a fundraising calendar template to plan your nonprofit’s 2022 marketing. Table of ContentsKey marketing tactics addressed in our nonprofit calendarMonthly nonprofit calendar with content and fundraising ideasYear-round marketing ideasIt’s time to step up your nonprofit marketing Keep your organization growing with expert advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Nonprofit Organizations Key marketing tactics addressed in our nonprofit calendar You’ll see us recommend several marketing tactics for nonprofits based on the time of year in our calendar below. Here’s a quick overview of what each tactic means: Newsletter & Holiday Emails: Provide your community members an easy way to stay informed of activities and engage in events…
The time has come. The leaves have turned, the snow is falling, and the crisp air signals the approach of the holidays. But more importantly, it also signals the giving season’s advent. Your donors are filled with enough love and goodwill to help keep your organization running through the coming year. So allow them to be generous as you host an amazing New Year’s Eve fundraiser. Did you know that 31% of annual giving takes place in December? And 12% of that happens in just the last three days of the month. So, remind donors what’s on your wish list with a holiday appeal for donations, and encourage them to keep you in mind throughout the season. Cap things off with an amazing event on the 31st by trying one of these New Year fundraising ideas — designed to let you play to your strengths and your donors’ schedules. Keep your organization…
There’s no denying it, between prices skyrocketing and frenzied bidding wars, the COVID-19 pandemic drastically changed the way real estate business is done. With mass-vaccination efforts still underway and an economy that’s still trying to stabilize, it’s difficult to predict exactly what’s in store for real estate and the housing market in 2022. One thing is for certain, however — you need to have a growing and connected client base in order to stay in the game. To set yourself up for success for the New Year, you need to take some time to plan out marketing activities that will not only keep your existing clients connected and referring you but will also attract new clients. We know this can be tough. After all, it’s difficult to look ahead when you’re busy with your day-to-day. So, to help make reaching your goals a little easier, we’ve put together a full…
When it comes to marketing your business or organization online, planning ahead can often make the difference between a good year and a tough one. And while we all know how important it is to plan ahead, sometimes it can be a struggle to plan for tomorrow when you’re in the thick of today. We want to help. That’s why we’ve created this 2022 online marketing calendar. We’ve even compiled a quick list of 2022 marketing holidays by month, included some helpful links to articles and helpful tips for marketing on those holidays, and provided some additional information on how to use the 2022 online marketing calendar template itself. So start at the beginning or skip ahead. Regardless of where you start planning, what’s most important is that you start planning your 2022 marketing now. Table of ContentsDownload the free 2022 marketing calendar template2022 marketing holidays by monthHow to use…