Holiday Marketing
When you’re marketing for a small business, you’re at least a month ahead of everything else. Or at least you try to be. Yet, here we are, talking about decorating for the holidays and the first day of fall has long come and gone. Now, it’s just a mad rush to get through New Year’s Eve and on to the next year. So, if you haven’t started decorating your online marketing for the holidays, it’s high time you did. Wondering what I’m talking about? No worries. In this article I’m going to explain:: Why you should decorate your online holiday marketingWhat decorating your online marketing for the holidays really isHow to decorate your online marketing for the holidays I’m also going to share some examples and ideas that you can use in your own marketing this holiday season. Why you should decorate your online holiday marketing Decorations are a visual…
It’s coming up to that time of year again: start rounding up Christmas newsletter ideas to finish off the year strong! Rather than sending out the same old Christmas email to your subscribers, this year why not get your creative juices flowing with the help of these awesome Christmas newsletter examples. Soon enough winter will be here and once again we’ll be putting up the Christmas decorations and blasting out our favorite festive tunes. But wait, not so fast! Before you start hittin’ that eggnog too hard, you might want to get your email newsletter strategy in order so you can take time to enjoy the festivities. Whether you’re sending a seasonal greeting to your subscribers in order to nurture the relationship or trying to tap into that holiday spending splurge, sending a Christmas newsletter can bring a host of benefits. To get your December emails ready to send out,…
After a busy summer season, the holidays provide an opportunity for real estate agents to relax. Many professionals build an expected Christmas real estate slump into their yearly plans, assuming they won’t be at open houses or closings nearly as often. While there’s nothing wrong with scaling back a bit and enjoying the festivities, it’s easy to get complacent as the year draws to a close. The holidays are ideal for reaching out to qualified leads and developing a marketing plan for the coming year. Fun and effective marketing opportunities abound during the holiday season. In this guide, we provide helpful ideas that will get potential buyers and sellers excited about your services. The goal? To encourage you to make the most of the important yet underutilized Christmas real estate marketing season. We make it easy for you to have a growing and connected client base with all the marketing…
Each time the end of the year approaches, marketers face that age-old challenge — how can I make this year’s holiday marketing better than the last? To help out, we’ve made this holiday marketing guide. Follow along for everything you need to know to create your holiday marketing campaign, as well as tips for ensuring its success. Online shopping continues to grow rapidly around the world. In the US, ecommerce sales are expected to reach $908.73 billion in 2021. To make the most of this surge as an ecommerce business, you’ll need to ensure you have a solid plan in place for your holiday marketing that harnesses the potential offered by digital channels. But, with so many elements to consider in your holiday marketing, this is no easy task. So we’ve put together all the information you need to create a holiday campaign that delivers results. How to Create a…
Designing memorable newsletters can be draining when you lack inspiration. At the same time, you can’t risk sending dull Cyber Monday emails that don’t stand a chance at getting opened. Come holiday season, your subscribers’ inboxes will be flooded with 100s of emails, each competing for their attention. Your challenge: design a campaign that stands out from the rest. To fuel your creativity, we’ve put together six emails you can use as inspiration to impress your audience. But before you get the goods, here’s a checklist to make sure you set yourself up for the best Cyber Monday campaign possible. A Winning Checklist for Black Friday Cyber Monday Campaigns & Beyond This list is a combination of email deliverability best practices and Cyber Monday hot tips. Make sure to implement them into your holiday email marketing strategy for the best possible results! Activate your list if you haven’t contacted them…
Holiday email marketing offers businesses the opportunity to significantly boost their sales. This article shares some key tips and ideas to get ahead of your competition this holiday season. It’s no secret that the holiday shopping season is huge for both ecommerce and brick-and-mortar stores. For many retailers, 20-30% of their annual sales are generated during the holiday season (according to the National Retail Federation). Email is a popular choice of channel for holiday marketing campaigns thanks to its strong ROI. And with so much riding on a single shopping season, it’s more important than ever to think strategically about how your holiday email campaigns can stand out in the sea of holiday messaging. Thankfully, you’ve got friends on the inside! Here are five tactics that you can incorporate into your holiday email marketing strategy to maximize success. Looking for an email marketing service to better manage your holiday emails?…
Running a discount during the holiday season is a great way to draw customers into your store and boost sales during this busy time of year. But it’s not the only way to offer something of value to your customers during the holidays! If you want to run a successful holiday promotion, without discounting your product, consider one of the seven ideas below. Table of Contents1. Free gift wrapping2. Tips and tricks3. Guides4. Free shipping5. Holiday contest6. Checklist7. Holiday recipesGet creative this holiday season!Looking for more holiday marketing advice? 1. Free gift wrapping There are a lot of folks out there who absolutely despise gift wrapping! Some have a natural touch for it, while others just can’t seem to figure it out. Free gift wrapping is a really nice gesture that will make your customers’ lives a little bit easier during this crazy time of year. 2. Tips and tricks…
When I worked for a nonprofit organization, the holiday season was by far the busiest time. When we weren’t searching for unique and fun Christmas fundraising ideas, we were reaching out to big donors who gave every year. There’s a reason why the development team of my nonprofit — and every other person I knew in the industry — reached a furious crescendo of activity in December. Donors motivated by giving to charity before the tax year ends often wait until the last minute to decide which good cause will be the lucky beneficiary. Check with the financial professionals on your team, and you’ll likely discover a substantial percentage of donations arrive in the last month of the year — and especially in the last three days on the calendar. The end-of-year push for donations is worth it, but it can also be exhausting. The way to be most effective…
For retailers, the holiday season is one of the busiest of the year. As people shop for gifts, groceries, home décor, and other items to make the season festive and cheery, they spend loads of cash. In 2020, holiday sales totaled about $750 billion. As a small business owner, you’re probably wondering how to compete with large retail chains. Use these Christmas giveaway ideas to lure customers into your shop and get your piece of the holiday sales rush. This article covers: Why Christmas giveaways are beneficial for your business8 Christmas giveaway ideasGetting started Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail Why Christmas giveaways are beneficial for your business Your customers are likely busy — even more so during the holidays. Between shopping for presents, cleaning and decorating the house, hosting…
Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is because the look of social media profiles and posts are mostly controlled by the platform they’re on. This means that you’re limited on what you can and cannot do. Don’t let that discourage you. I’m going to show you how you can decorate your social media channels and posts to make sure that all of your online marketing is filled with the holiday spirit. Why you should decorate your social media What is it that makes the holiday season seem so special? It’s the decorating, of course! Okay, well, it might be because there are a bunch of holidays during the autumn months, rather than just one or two. But still, for me, it’s about decorating.…